netflix commercial using a macbook

Discussion in 'Apple, Inc and Tech Industry' started by pavelbure, Jan 31, 2008.

  1. pavelbure macrumors 6502a

    Joined:
    Feb 22, 2007
    #1
    i just saw a netflix commercial where a guy walks up and uses a macbook to access netflix. i don't think he used the watch it now feature. i just find it funny he used a macbook, meanwhile you can't use their watch it now feature on os x.
     
  2. GSMiller macrumors 68000

    GSMiller

    Joined:
    Dec 2, 2006
    Location:
    Kentucky
    #2
    I know, it's really annoying when they will use an :apple: computer in these commercials their service doesn't support them. They are going to begin supporting OS X sometime this year though.
     
  3. CalBoy macrumors 604

    CalBoy

    Joined:
    May 21, 2007
    #3
    Netflix has used iBooks before in their older commercials. It's really one of those cases where Apple's beautiful products are "just right" for the ad.

    Of course it's still infuriating that real Mac users can't use the download service, but I guess that's just one of the ironies of life!
     
  4. lucky3killer macrumors regular

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    Oct 24, 2007
    #4
    It's probably from Windows via Bootcamp, who knows...
     
  5. CalBoy macrumors 604

    CalBoy

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    May 21, 2007
    #5
    The ad just shows him browsing movies on it. They haven't advertised the Watch it Now feature as heavily as one would expect (the one ad they did have for it used a black PC, not a Mac).
     
  6. BlakTornado Guest

    BlakTornado

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    Apr 24, 2007
    Location:
    Washington, OH
    #6
    Which is why there are three white iMacs in the Diet Coke advert, at the end.

    It's because they look good (The white possibly makes the product being advertised seem innocent).
     
  7. CalBoy macrumors 604

    CalBoy

    Joined:
    May 21, 2007
    #7
    IIRC, a Ford commercial also made us of a white iMac a while back. And Nissan has done so as well.
    I don't know the first thing about marketing, but that makes sense. White is very neutral and non-threatening. It could also help establish a sense of "comfort" for viewers.
     
  8. Hankster macrumors 68020

    Hankster

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    Jan 30, 2008
    Location:
    Washington DC
    #8
    I've noticed that as well, Apple computers being used in commercials. But, at the same time remember that companies bid for product placement. It's not that they are being used, but they got paid for being used :)
     
  9. CalBoy macrumors 604

    CalBoy

    Joined:
    May 21, 2007
    #9
    With any other company, I would agree. However, I find that Macs have been in commercials so frequently that I find it hard to believe that Apple bids for them all.

    I also think that because so many creative professionals like Macs, they might be handpicking them for the ads.

    Besides, bidding usually happens in cases of logo usage. The past several Netflix commercials (all in recent memory in fact) lack the logo. The same is true for some Nissan ads and a few other ads that throw Macs in. We know they're Macs because we know Apple's design. Not everyone will, and no company will pay for the chance of recognition; they want certainty.
     

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