It doesn't matter what they were told. If they said the price was changing from $8 to $20 a month, but then decided to let them keep it at $10, they aren't saving $10. They are still being charged $2 more.
Netflix's word means nothing, good or bad, because they have broken their promises so many times. Until they actually charged the customers credit card more the price hadn't changed. Even if they said it had. It doesn't matter what they said, or what they called it. All that matters is the price the customer ultimately paid.
The reason this is bad example is because the only thing that is relevant is how wet they are. To the person inside they just started getting wet. With Netflix all that matters is how much the customer paid. The person inside got wet after other people, doesn't change when that indoor person got wet. It doesn't matter what everyone else is paying. What matters is what the grandfathered customer is paying.
It is a current price increase. Saying prices went up but not increasing the prices doesn't make the price higher. The service is still only worth what the customer is willing to pay. The proof in this is that customers leave if the price isn't worth it. Which they did. If the price had always been higher then they wouldn't have left due to cost.
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The issue is that not everyone watches Daredevil. So if you love the show, and I don't, you are still dependent on me providing some revenue to keep Daredevil being made. Even if I don't watch it. Likewise there may be a show I like on Netflix I like and part of your subscription pays for that show. What keeps the content so fresh and of such high quality is that the user base is large enough that our cumulative fees pay for most of our favorites. When some users are treated poorly, such as grandfathered users have a price increase, all of our favorite shows are at risk. If enough customers leave the service than less shows can be supported. If my show is then cut and I decide to leave as a result then you have even less revenue for Daredevil. You may find that even though you are willing to pay more for the content you like the loss of customers who paid less than you has more influence over all.
That's the issue. The longer a customer is a member or subscriber the less likely they are to leave. That's why grandfathered customers are so important. And why $2 more a month is such a big deal. The loss of $8 hurts us more than the gain of $2 helps.
