Netflix for iOS Updated With Support for In-App Subscriptions

[MacRumors]

Netflix today announced that it's adding the ability for users to subscribe to the video streaming service within its iPhone and iPad apps. The announcement was made in a new ad featuring two characters from Netflix show Orange is the New Black who discover and talk to Siri.

Like Hulu, Netflix is opting to not raise its subscription price for in-app subscribers to make up for the App Store's 30/70 revenue split, with Apple getting 30 percent and developers getting 70. Other streaming services, like Spotify, pass the loss onto subscribers, raising the price for their service within the app.

However, it was reported in June that Apple was considering changing the 30/70 revenue split to benefit streaming services like Netflix and Hulu. Instead, Apple would discuss new commercial terms with media companies. On Apple TV, Apple is offering a more generous revenue split, with the Cupertino company taking 15 percent of revenue generated from HBO Now and other Apple TV apps.

Netflix is a universal app that's available in the App Store for free. [Direct Link]

Article Link: Netflix for iOS Updated With Support for In-App Subscriptions

 

[nagromme]

I suspect this will prove a profitable decision for Netflix, whatever the split.

I've been intending to try at least few months of Netflix streaming for ages, and never got around to it. Being able to use my iTunes Gift Cards (purchased on sale) is a nice incentive to take the plunge!

 

[jdillings]

Good. People no longer need an Apple TV to set up billing for Netflix through iTunes. Don't forget you can pay for Netflix, HBO, Hulu, etc, with iTunes gift cards which you can frequently get for 20%/25% off from PayPal Digital Gifts.

 

[KALLT]

They should really support Spotlight in iOS 9. It would be super convenient!

 

[zorinlynx]

I've been paying for Netflix through my iTunes account for years now. What exactly has changed?

 

[iAbc21]

This ads was actually funny!!

 

[SeanMcg]

Does it count as an IAP if the app simply takes you to the web site? That's all that I see. Or have they just not updated the app yet?

Edit: I hadn't seen the "Account" option under the genres before today, and I recently looked at that menu.

 

[joueboy]

Will it be the same price if the subscription is through Apple. If so then Netflix should give a discount or else I just switch to Apple it's easier that way.

 

[cmichaelb]

Does it count as in IAP if the app simply takes you to the web site? That's all that I see. Or have they just not updated the app yet?

They probably haven't got it updated yet.

 

[jaxsoccer24]

Siri has a bunch of answers for "How did I become the prison mom?"

 

[Plutonius]

I'm much more interested in when Netflix plans on supporting IOS 9 picture in picture on my iPad.

 

[Kevsta26]

Siri has a bunch of answers for "How did I become the prison mom?"

I just figured this out myself! This is amazing for the OITNB out there

 

[MasterMac]

I've been paying for Netflix through my iTunes account for years now. What exactly has changed?

You probably signed up via your Apple TV, right? Now you can do it from your iPhone or iPad.

 

[Jsameds]

Cool, now I can save ~15% by paying with itunes gift cards!

 

[JGRE]

I have a Netflix subscription on the ATV, how can I activate this subscription on my iPad or iPhone app?

 

[2457244]

Good. People no longer need an Apple TV to set up billing for Netflix through iTunes. Don't forget you can pay for Netflix, HBO, Hulu, etc, with iTunes gift cards which you can frequently get for 20%/25% off from PayPal Digital Gifts.

Why would you pay via iTunes or iOS?

I always go directly to the source. NHL.com, Netflix.com > Sign-up for their online video service, pay the bill and log-in on your devices. No need to sponsor Apple X percent of that monthly fee.

 

[kds1]

Why would you pay via iTunes or iOS?

I always go directly to the source. NHL.com, Netflix.com > Sign-up for their online video service, pay the bill and log-in on your devices. No need to sponsor Apple X percent of that monthly fee.

Because it's more convenient and hassle free. I can manage any and all subscriptions in one place, that's why.

 

[fenderbass146]

Where is split screen and pip...

 

[kds1]

Where is split screen and pip...

PIP yes, but Split screen seems highly unnecessary.

 

[tooloud10]

Why would you pay via iTunes or iOS?

I always go directly to the source. NHL.com, Netflix.com > Sign-up for their online video service, pay the bill and log-in on your devices. No need to sponsor Apple X percent of that monthly fee.

It's already been pointed out that iTunes credit is easily available for 20-25% off face value, so there's a significant pricing advantage to signing up for most of these subscriptions through iTunes.

 

[jdillings]

To keep track of iTunes gift card deals, bookmark this site:
https://twitter.com/itunescarddeals

Don't bite unless it's at least 20% off because PayPal Digital Gifts has them 20% off on a regular basis (and 25% off on rare occasions).

 

[fenderbass146]

PIP yes, but Split screen seems highly unnecessary.

I like them both, split screen is nice because it formats the window to fit in the area like safari. Where pip just blocks off a whole corner of the screen and can make browsing a pain sometimes.

 

[kds1]

I like them both, split screen is nice because it formats the window to fit in the area like safari. Where pip just blocks off a whole corner of the screen and can make browsing a pain sometimes.

Yeah but you can move the little corner around the screen.

 

[allanfries]

Does this mean it will finally stop crashing and hopefully work properly all the time??

 

[fenderbass146]

Yeah but you can move the little corner around the screen.

I know that and have used pip in other apps. Even with moving it I still liked split screen better.