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Netflix for iOS Updated With Support for In-App Subscriptions

MacRumors

macrumors bot
Original poster
Apr 12, 2001
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Netflix today announced that it's adding the ability for users to subscribe to the video streaming service within its iPhone and iPad apps. The announcement was made in a new ad featuring two characters from Netflix show Orange is the New Black who discover and talk to Siri.


Like Hulu, Netflix is opting to not raise its subscription price for in-app subscribers to make up for the App Store's 30/70 revenue split, with Apple getting 30 percent and developers getting 70. Other streaming services, like Spotify, pass the loss onto subscribers, raising the price for their service within the app.

However, it was reported in June that Apple was considering changing the 30/70 revenue split to benefit streaming services like Netflix and Hulu. Instead, Apple would discuss new commercial terms with media companies. On Apple TV, Apple is offering a more generous revenue split, with the Cupertino company taking 15 percent of revenue generated from HBO Now and other Apple TV apps.

Netflix is a universal app that's available in the App Store for free. [Direct Link]

Article Link: Netflix for iOS Updated With Support for In-App Subscriptions
 

nagromme

macrumors G5
May 2, 2002
12,546
1,196
I suspect this will prove a profitable decision for Netflix, whatever the split.

I've been intending to try at least few months of Netflix streaming for ages, and never got around to it. Being able to use my iTunes Gift Cards (purchased on sale) is a nice incentive to take the plunge!
 
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KALLT

macrumors 603
Sep 23, 2008
5,160
3,208
They should really support Spotlight in iOS 9. It would be super convenient!
 
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SeanMcg

macrumors 6502
Jun 1, 2004
333
1
Does it count as an IAP if the app simply takes you to the web site? That's all that I see. Or have they just not updated the app yet?

Edit: I hadn't seen the "Account" option under the genres before today, and I recently looked at that menu.
 
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joueboy

macrumors 68000
Jul 3, 2008
1,576
1,545
Will it be the same price if the subscription is through Apple. If so then Netflix should give a discount or else I just switch to Apple it's easier that way.
 
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2457244

macrumors regular
Jul 20, 2015
238
139
Good. People no longer need an Apple TV to set up billing for Netflix through iTunes. Don't forget you can pay for Netflix, HBO, Hulu, etc, with iTunes gift cards which you can frequently get for 20%/25% off from PayPal Digital Gifts.

Why would you pay via iTunes or iOS?

I always go directly to the source. NHL.com, Netflix.com > Sign-up for their online video service, pay the bill and log-in on your devices. No need to sponsor Apple X percent of that monthly fee.
 
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kds1

Suspended
Feb 17, 2013
820
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New York, New York
Why would you pay via iTunes or iOS?

I always go directly to the source. NHL.com, Netflix.com > Sign-up for their online video service, pay the bill and log-in on your devices. No need to sponsor Apple X percent of that monthly fee.

Because it's more convenient and hassle free. I can manage any and all subscriptions in one place, that's why.
 
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tooloud10

macrumors 6502
Aug 14, 2012
363
512
Why would you pay via iTunes or iOS?

I always go directly to the source. NHL.com, Netflix.com > Sign-up for their online video service, pay the bill and log-in on your devices. No need to sponsor Apple X percent of that monthly fee.

It's already been pointed out that iTunes credit is easily available for 20-25% off face value, so there's a significant pricing advantage to signing up for most of these subscriptions through iTunes.
 
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