Nothing new here.Presumably there will be DRM associated with these files. Presumably this will promptly be cracked if it isn't already. Unlimited data plans, get ready for evildoers to build up their media collections!
Not a hardcore techie, but I think I read somewhere they switched from Silverlight to some sort of HTML5 authentication, but that's only for in-browser video. Whatever they deploy, it won't hold up!
There already are ways to capture Netflix streams without downloading to a device.
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