I'm into this. I've been beating the drum for a while that AppleTV+ should have a live network-cable-like channel where they just livestream stuff – AppleTV One. That lets them highlight new shows, air live events (like award shows and sports), and let's people just get home from work, put up their feet, and just tune in to their favourite channel. They could run ads for their other shows or have an App or Games review show....
I love that we can on-demand any shows we like, and that doesn't need to go away if there's a live option too.
Unless there's a specific show I'm setting time aside for (like WandaVision or Loki on Disney+) choosing something can be daunting.
I can't count the number of times I ended up enjoying some random show while channel surfing (and never would have picked) on old cable TV.