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Netflix Not Developing App for Vision Pro Because Headset is 'Subscale' and 'Not Relevant' to Subscribers

macvicta said:
Why doesn’t Apple just buy Netflix?
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Netflix lost a lot of its pop culture cachet and reputation in the last few years with a skew towards quantity instead of quality, constant price increases and user hostile moves, along with the emergence of multiple good alternatives.

It would've been useful for Apple to have acquired Netflix maybe 4 or 5 years ago to get into the TV game but they took the long and methodical route and they don't need it anymore.

If Apple is shopping for any streaming service, I'd say buy Paramount/CBS and get the Star Trek universe to go head to head with Disney and Star Wars. They'd also get Transformers, Teenage Mutant Ninja Turtles, Mission: Impossible, Indiana Jones, The Godfather and many more franchises that could turn into regular film/tv releases.
 
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jz0309 said:
A Netflix app (or lack thereof) will not decide the success of the Vision Pro…
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Perhaps watching Disney’s collection of 150 3D movies is of interest. But really it’s the creative devs out there that will succeed selling the AVP, not so any particular app, but a very useful collection of them. Netflix is on so much it’s not a justification for using a AVP IMHO.
 
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The-Real-Deal82 said:
Netflix aren’t wrong. Why spend millions developing an app when such a tiny amount of their subscribers will be buying such an expensive and niche device? Best to see how popular it is first and see what type of market develops.
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Who would be spending millions developing an app? Netflix already has an app on iPad that should work on AVP. Even if they decided to change the UI a little to better work with AVP input rather than touch, that is not a complete rewrite.
 
onenorth said:
The first iPhone was a niche product. The first Mac too. And they still are in terms of percentage of global sales.
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Sure... and when the popularity of the VP massively increases, I'm sure Netflix and other will be interested. For the first years, however, it's entirely up to Apple to subsidise their niche new device.
 
Surf Monkey said:
Cool anecdote. But most people understand that a live event is meaningful while a virtual one is not.
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I hadn’t referenced a virtual event. I simply said I would prefer to watch the event from the comfort of my home via the Vision Pro and not live in person. Watching an event on the Vision Pro is not the same as a virtual event.

Apple marketed this where we can have special or front row viewing angles streamed direct to the headset. It would feel like being there in person and I wouldn’t mind paying for it.

And no most people would not agree with what you said about only live events are meaningful, that’s not true and is entirely your opinion.
 
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ric22 said:
Sure... and when the popularity of the VP massively increases, I'm sure Netflix and other will be interested. For the first years, however, it's entirely up to Apple to subsidise their niche new device.
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This is not a persuasive argument when Netflix already has an iPad app that could be used for now.
 
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onenorth said:
The first iPhone was a niche product. The first Mac too. And they still are in terms of percentage of global sales.
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The first Mac was competing with mini/mainframe users with terminals, and text based PC OS’s. Multiplan which preceded Excel came first on the Mac. Niche product not really, unless you were from the older crowd of shared resources from a central processor. So yes can hardly compare the introduction of the first Mac to the AVP situation. The Mac wasn't completely new its history is Xerox Star -> Apple Lisa -> Mac. Technically it was the first personal graphics based OS computer.
 
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Realityck said:
The first Mac was competing with mini/mainframe users with terminals, and text based PC OS’s. Multiplan which preceded Excel came first on the Mac. Niche product not really, unless you were from the older crowd of shared resources from a central processor. So yes can hardly compare the introduction of the first Mac to the AVP situation. The Mac wasn't completely new its history is Xerox Star -> Apple Lisa -> Mac. Technically it was the first personal graphics based OS computer.
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I’m old enough to remember that only the richest kid in my high school had the first Mac and it was a novelty for personal use only. Timeshare systems were still the standard for business use. Even the model railroad club at MIT was still using a PDP-11 to run their layout. The first major differentiation for Mac was graphic design and publishing.
 
ipedro said:
Netflix lost a lot of its pop culture cachet and reputation in the last few years with a skew towards quantity instead of quality, constant price increases and user hostile moves, along with the emergence of multiple good alternatives.

It would've been useful for Apple to have acquired Netflix maybe 4 or 5 years ago to get into the TV game but they took the long and methodical route and they don't need it anymore.

If Apple is shopping for any streaming service, I'd say buy Paramount/CBS and get the Star Trek universe to go head to head with Disney and Star Wars. They'd also get Transformers, Teenage Mutant Ninja Turtles, Mission: Impossible, Indiana Jones, The Godfather and many more franchises that could turn into regular film/tv releases.
Click to expand...

Paramount would be a perfect fit for Apple.
 
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Tagbert said:
Who would be spending millions developing an app? Netflix already has an app on iPad that should work on AVP. Even if they decided to change the UI a little to better work with AVP input rather than touch, that is not a complete rewrite.
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They clearly don’t see the worth at this point and may put the effort in if this becomes a mainstream product.
 
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Tagbert said:
Who would be spending millions developing an app? Netflix already has an app on iPad that should work on AVP. Even if they decided to change the UI a little to better work with AVP input rather than touch, that is not a complete rewrite.
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I guess it's supporting whatever would allow some licensed 3D content from them to work thru their present 2D app on iPadOS. Since Netflix doesn't have any 3d content like the small selection available on Vudu and now that Disney is trying to say hey we have 150 3d titles.

Netflix has to be wondering is it worth it? Not the part about porting the iPadOS app to VisionOS but with Vudu and Disney being about the only streaming services with some 3d content online in the USA is that barking up in the wrong direction?

3D is still only 2K SDR, it never made it to 4K HDR. That is more of a unique oddity as far as the industry is going. They actually prefer to see 8k content eventually that has a more 3D appearance because of 2D depth quality.

Apple can go ahead and play dumb here, oh look we can mimic a 120 foot screen in front of you, but we all know a large screen with 4k+ HDR displays for each eye will look sad with 3D 2K SDR content. It will be novel for sure, a new way to see many of these current and old 3D titles, that are all over the place as far as 3D quality. I guess most people forget about that aspect of 3D, yep its not like all is great 3D effects vs PQ. Netflix gotta being thinking investing in 3D games would be a better investment then making their app play 3D moves they don't have. :eek:;)
 
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Numerous members are bringing up points of where Netflix has failed in it's attempts to make an app for something and it failing to attract numbers to make it profitable and using that has some kind of justification to be very critical of Netflix over it's stance not to make an app for the Vision Pro.

It is clear to me these members have not understood not only what they have written but what the Netflix co-CEO has said. Look at what he said
We have to be careful about making sure that we're not investing in places that are not really yielding a return
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It has obviously escaped peoples attention that the failures they talk about could be the reason for the co-CEO making that point. They have looked back at their failures of investing in new ventures and they do not want to make the same mistake again.
 
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Don't understand the outrage. The device isn't out yet properly and of course Netflix won't invest money to develop an app that will run on it. The user base is too small at this moment. And also, who in the right mind would put this thing on it's head to watch Netflix or any other streaming service, when you can comfortably watch it on huge OLED tv for example? And given the battery life you would put this thing on your head and plug it in looking like an idiot while watching shows/movies/whatever. Anyone saying that is better than chilling on your sofa watching movies on a big ass tv, completely aware of your surroundings, eating popcorn, drinking beer, is insane.
 
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Korito said:
Don't understand the outrage. The device isn't out yet properly and of course Netflix won't invest money to develop an app that will run on it.
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People probably want to get the full mileage out of their new electronic device and now find out that the promise of demos from Apple does not come to full fruition on launch day.

Let's be honest, if an install base is there, companies and people will break their backs to be on that platform...
 
Netflix has around 260 million customers, and the Vision Pro has been rumoured to have sold between 80 and 180 thousand units so far?

Are we really shocked that they don't currently have plans to thrown money at developing for Vision Pro?
 
Netfilx is moving very slow with their technology. They can’t even fix their subtitles situation. You can’t change the size of your font, you are limited to, too small too large and huge you can’t even put a black background and change color from 0 to 100.
 
laptech said:
Numerous members are bringing up points of where Netflix has failed in it's attempts to make an app for something and it failing to attract numbers to make it profitable and using that has some kind of justification to be very critical of Netflix over it's stance not to make an app for the Vision Pro.

It is clear to me these members have not understood not only what they have written but what the Netflix co-CEO has said. Look at what he said

It has obviously escaped peoples attention that the failures they talk about could be the reason for the co-CEO making that point. They have looked back at their failures of investing in new ventures and they do not want to make the same mistake again.
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The co-CEO is stating the obvious - spend money wisely. You don't need an MBA to understand this concept, and it is his job to do that. No one here is paying attention to the quote because it is a generic statement and provides no assurances that they have righted the ship. All the subscribers see are the price hikes. Maybe the investors are happy?
 
onenorth said:
All the subscribers see are the price hikes. Maybe the investors are happy?
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Remember the main goal is sustainability profitability this last year for majority of streaming services. Also that long strike of the writers then the actors unions was a sizable loss for streaming services. A lot of stream services are paired with their own filming studios as you know.

variety.com

Data: Which TV and Streaming Companies Are Most Vulnerable in a Writers Strike?

The squeeze of a strike will hurt, but not all entertainment companies will be impacted the same by a TV production shutdown
variety.com variety.com
 
I think because the Vision Pro is such a highly niche device with a relatively short battery life, Netflix will refrain from developing an app for this device (for now). They'll wait until Apple releases a far cheaper version and with at least four hours battery life per charge.
 
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