NETFLIX ANNOUNCES PARTNERSHIP WITH SONY ELECTRONICS TO INSTANTLY STREAM MOVIES TO BRAVIA TVs Sony Joins Growing List of World-Class CE Manufacturers That Enable Netflix Members to Instantly Watch Movies Streamed to the TV via the Internet LOS GATOS, Calif., July 9, 2009 – Netflix, Inc., (Nasdaq: NFLX) the world's largest online movie rental service, today announced a partnership with Sony Electronics that will enable Netflix subscribers to instantly watch movies streamed from Netflix on Sony's BRAVIA Internet Video-capable HDTVs and on previous BRAVIA models compatible with Sony's BRAVIA Internet video link module. In the fall, Netflix members on an unlimited plan can use the Sony BRAVIA Internet Video-capable HDTVs to instantly watch more than 12,000 movies and TV episodes streamed from Netflix. Sony is the latest consumer electronics (CE) company to partner with Netflix. Other CE companies partnering with Netflix are Microsoft (with the Xbox360), LG Electronics, Roku, Samsung, TiVo and VIZIO. Netflix members pay as little as $8.99 a month for unlimited streaming from a library of more than 12,000 choices and unlimited DVDs by mail from a library of more than 100,000 DVD titles in more than 200 genres. "Sony has been a world leader in consumer electronics for decades," said Netflix Chief Executive Officer Reed Hastings. "We are proud to include Sony Electronics among our CE partners who continue to provide new and exciting ways for Netflix members to instantly watch movies and TV episodes in their living rooms on their TVs." http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/07-09-2009/0005057132&EDATE= --------------- I just don't get Sony. I really don't. Bravia TVs? OK, fine. Why leave your gaming console out of the agreement?