....until it was gone! Now a year on since launch my screen is awash with greasy smudges! Its crazy just how bad it is. Example: I clean the screen with a microfiber cloth until its immaculate, I wash my hands with soap and water so they are completely dry with no grease. I touch the screen and watch it getting smudged up instantly. I used to think the oleophobic coating was a bit of a marketing gimmick, but now I can honestly say its very effective. Just a shame that it wears away. If you are a skeptic, trust me, when its gone you will really notice it! Wish there was some way you could get it re-coated, just glad that i'll be changing it for an iPhone 5 if Apple ever get around to announcing/releasing it!