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I have been an Apple lover for so long, as I thought they were trying to provide modern (not bleeding edge) technology to the masses at a reasonable profit margin (maybe 30%, but just guessing). The simplified design includes a significantly smaller battery (cheaper for Apple).
Do you honestly believe that this laptop is made thinner and lighter (putting in a larger battery would make it thicker and heavier) to save costs?
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Yes, I'm upset about this as well. This model is there solely to generate revenue. Its weirdly positioned and weirdly marketed.
Isn't every product made to generate revenue?
 
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Benchmarks for Apple's new 13-inch MacBook Pro without the Touch Bar are beginning to collect on Geekbench, providing a closer look at the notebook's performance improvements and energy efficiency.

13-inch-macbook-pro-2016-vs-2015.jpg

The entry-level model, powered by a Skylake-based 2.0GHz dual-core Intel Core i5 processor, currently has an average multi-core score of 6,970, indicating the notebook is only up to 7% faster than the early 2015 base model 13-inch MacBook Pro. Last year's comparable model, equipped with a Broadwell-based 2.7GHz dual-core Intel Core i5 processor, currently has an average multi-core score of 6,497.

The late 2016 model is also slightly faster than last year's mid-range 13-inch MacBook Pro, while slightly outperformed by the higher-end model.

macbook_pro_2016_geekbench.jpg

The notebooks are each calibrated against a baseline score of 4,000, which is the score of Intel's high-end Core i7-6600U processor.

While the performance improvements are negligible, the new 13-inch MacBook Pro sans Touch Bar's 15-watt chip is more energy efficient than the 28-watt chip in last year's entry-level model. The lower power consumption gives the 2016 base model comparable battery life to last year's model despite having a smaller 54.5-watt-hour battery versus the 74.9-watt-hour battery in last year's comparable.

Given that the non-Touch Bar model's 6360U chip would typically be appropriate for the MacBook Air, the new 13-inch MacBook Pro with Touch Bar should be a more accurate comparable to last year's base 13-inch model. However, it is also $500 more expensive. Benchmarks for that model should be available next month when Apple begins shipping the Touch Bar notebooks to customers.

Article Link: New 13-Inch MacBook Pro Sans Touch Bar is Marginally Faster But More Efficient Than Last Year's Base Model
 
Apple has always had spec-only updates for about four years between case redesigns. That was apparently never a problem in the so-called golden age of the Mac (the 2000s) but suddenly it is?


Correct, but when the case redesign goes in the other direction, the majority of us are not happy.
 
Don't think Apple helped themselves much by first releasing the MacBook 13 without Touch Bar. Went to Best Buy and played around with it and was so underwhelmed that I bought a refurb 2015 MacBook Pro.
What can you play with on a machine at Best Buy?
 
Impulse?

It scores higher on Geekbench.
Base model vs what I assume to be the highest 2015 model (pretty sure they didn't come standard with an i7?)

Also this is Apples follow-up to the MacBook Air, it may not be close to the Air price-wise but for the rest it's a perfect follow-up to the Air.
 
Who is forced to buy it?

I get a feeling that this product is there to 'trick' people can't/don't want to afford the 'real' 13" pro to buy this machine instead, not realising that there are significant CPU/GPU differences. Basically, I believe that by calling it "Macbook Pro" as well, they are mislabelling the product.
 
Wow I went to Geekbench's website and came away really impressed, only to come here and see everyone whining as usual.

My takeaway was:
1. The new baseline rMBP 13" which replaces the 13" MacBook Air/low-end 13" rMPB is as fast as the previous generation's top spec BTO 13" rMBP which has a 1.1Ghz base clock speed advantage, AND a 28W TDP.

2. Sure the base price has gone up, but you now get what was previously top flight 13" performance, so if you were satisfied with last years high end 13" rMPB CPU performance you won't need to BTO or buy up this time around.

3. To put it another way, this machine outperforms:
A. The i5 based 27" iMacs from 2012 and the 21" i5 based iMacs from 2013, both of which have significantly higher base clocks for single core tasks.
B: the top of the line QUAD CORE 27" iMac from 2010, and is within striking distance of the quad core i5 in the base 21" 2011 iMac.

4. While some may say those are "old" machines, considering the fact that we no longer see double digit increases in CPU performance from "ticks" or "tocks" (yes I know they are on "process improvement now"), this is very impressive. This effectively means that someone upgrading from an older quad core iMac could replace there entire setup with the baseline 13" rMBP.

5. This is JUST the baseline chip and its ONLY 15W, if the numbers for this chip are THIS good, imagine how good the numbers for the 28W and 45W parts are likely to be.

While I'm not justifying the increase in price, pretending that these results aren't impressive really ignores reality. The amount of performance on display here is impressive, and, depending on how the 28W and 45W parts hold up, may cause me, and many others, to re-evaluate our need for a desktop (assuming of course eGPU's actually come through).
 
Who is forced to buy it?
I personally find this to be a very weak argument.. Something you say when you dont have a legit point to make. Take a case of someone who has used Apple for 15 years.. And suddenly he finds an update that is as baffling as this one. He needs an upgrade but cannot do it because of whatever factors. I think he absolutely has a reason to get upset..
 
I can present a case for the removal of the magsafe in favor of USB-c. We have notebooks that are getting lighter and lighter and in order for the magsafe to release on snagging, the magnets have to be made weaker. At a certain point you compromise the connection and run the risk of it being too flimsy and falling out in regular use. So if you have to go with another power connector that isn't magnetic you have 2 options, go proprietary or go with a universal standard. Universal standard makes more sense especially in the context of the mac. Further, you have data transfer so you've potentially addressed having multiple cables connecting to your notebook when at a workstation. Fewer ports as is the case with the MacBook allows for more space allocated to battery in an already thinning device. USB-c is also an upcoming standard that all new devices will likely eventually support.

This is fine for those that don't require much computer speed or memory. But, the problem with this line of thinking is that at the top end and pro model we don't need thinner or lighter. We need more performance, a mag safe connector, and pro ports.
 
Several things:

1) It's hilarious that Apple is calling this thing a MacBook PRO. It is clearly a slightly "upgraded" MacBook Air in terms of power.
a) It is equally clearly a slightly downgraded MBP. Do you really think they should sell two laptops that have the same case design (including internal layout) as two different product lines simply because they have two different processor types and with one missing the Touch Bar? Compare this product with the MBA it replaces (or the 12" MacBook) and it is much, much closer to the current MBP than to either of other two.
2) Even if it's clearly a MBA replacement, its battery life is still as good as (If not slightly worse) the MBA's, which I can easily get 10-13 hours from.
b) Yes, this entry-level MBP is a retina replacement of the 13" MBA but the MBA name is dead. It doesn't make sense to call it an Air if has the same dimensions and weight as the 13" MBP. They could have called it a 13" MB but see point (a).
 
I get a feeling that this product is there to 'trick' people can't/don't want to afford the 'real' 13" pro to buy this machine instead, not realising that there are significant CPU/GPU differences. Basically, I believe that by calling it "Macbook Pro" as well, they are mislabelling the product.
Who are these people that cam be so easily tricked? Techies know what they're buying and non techies either aren't even looking at this machine to begin with or don't care about the CPU/GPU differences. They could have just called it the 13" MacBook and left Pro off of it. But the case design is the same as the Pro so that would have been more confusing. I don't see it tricking anyone. It's either going to be fine for the people buying it or it's not going to sell and Apple will discontinue it.
 
I dont see needing dongles to connect my 2015 rMBP to anything in the near future (2-3 years).. And by that I mean anything I use.. Unless I need to use a VGA port.. lol..
So when iPhones, iPads, displays, regular storage all switch to USB-C (which will happen within the next year and a half) you won't be needing any dongles/cables?
 
I picked one of these up Saturday from Best Buy. Wow. I love it. More to life than CPU scores. The SSD is stoopid fast. Graphics are fast too. Very snappy computer.

I love the fact it is low wattage. Have not once heard the fan come on.

I really dont do much CPU heavy lifting, so YMMV.

Also, I really would not use the touchbar very much since 90% of the time, I am in clamshell mode attached to wide LG screen.
 
Performance per watt is much higher but is offset by a lower clock speed and a smaller battery. The net result is a thinner and lighter notebook that is about the same speed as last year's with no improvement in battery life. Not sure how many users will find value in the upgrade from the 2015 model - might appeal to those with earlier models though, who were due for an upgrade anyway.

In owning the 2016 model being discussed, I can attest that the new machine is more refined than any notebook I have ever owned, and have owned many, many Macs including the 2015 platform. The screen, keyboard, design, aesthetic, ports, speakers, are all unparalleled. I am absolutely amazed by this machine. Runs so quiet, and just has an aura of refinement they have never reached prior. Typing on it now. I would have zero interest in the previous MBP after using this for a few days. From a purely financial or practical standpoint maybe someone would want to go older, but it's a definite no for me. That being said, I am really glad they made this model, because I don't have much interest in the touchbar models.
 
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