That is absolutely not true. Apple has never come out and said what their "official" policy is.
I have never had a problem exchanging products with Apple, for any reason, as long as I was still within the 14 days.
There's a say: just because you do not know the law your not expempt by it.
and I bring that because apple's policy for us technicians in ordered to exchange lcd for dead pixels are described by Knowledge Base article 112125: Service Diagnostics Matrix, has the LCD Tester Diagnostic Utility that will generate these patterns on the screen.
Using a jewelers loupe, pocket microscope, or other magnifying device, identify and count each pixel anomaly:
Bright subpixel anomaly = subpixel that is always on
Dark subpixel anomaly = subpixel that is always off
The number of acceptable pixel anomalies for this system is:
Acceptable Number of Subpixel Anomalies:
Bright Up to 3
Dark Up to 5
Combination Up to 7
If the number of subpixel anomalies exceeds the acceptable number listed in the above chart, replace the display panel assembly.
Bright 4 or more
Dark 6 or more
Combination 8 or more
If the number of subpixel anomalies is acceptable, explain to the customer that the pixel anomalies are within specifications, and no repair is necessary.
Important: Do not release the specifications to customers. Instead, inform them that a certain
number of subpixel anomalies are considered acceptable, and these factors apply to all
manufacturers using LCD technologynot just Apple products.
When speaking with customers, please use the following explanation:
Active-matrix LCD technology uses rows and columns of addressable locations (pixels) that
render text and images on screen. Each pixel location has three separate subpixels (red, green,
and blue) that allow the image to be rendered in full color. Each subpixel has a corresponding
transistor responsible for turning the subpixel on or off.
There are typically millions of these subpixels on an LCD display. For example, the LCD panel used
in the Apple Cinema HD display is made up of 2.3 million pixels and 6.9 million red, green, and
blue subpixels. Occasionally, a transistor does not work perfectly, which may result in the affected
subpixel being turned on (bright) or turned off (dark). With the millions of subpixels on a display,
it is quite possible to have a low number of faulty transistors on an LCD. Therefore, a certain
number of subpixel anomalies are considered acceptable. Rejecting all but perfect LCD panels
would significantly increase the retail price for products using LCD displays. These factors apply
to all manufacturers using LCD technologynot just Apple products.