I bought the 2012 non-retina 15 inch MBP earlier today. I decided to try and download Lion from the app store and burn it to a disk, because I have always wanted a DVD copy of Lion. To my dismay, I could not download Lion from the app store! I received a message stating that my brand-new non-retina 2012 MBP is not compatible with the version of Lion from the app store. So, if I wanted to install a new HD/SSD into my 2012 MBP, or for some reason I wanted to wipe the OS on my new 2012 MBP and put Lion back on the HD, how would I do it? Internet recovery assistant? What guarantee is there that the Internet recovery option would install the new 2012 MBP version of Lion? Perhaps using internet recovery option would try to install the regular version of Lion?