Behold, the H3DII-50! 36 X 48mm Kodak sensor, which is twice the size of full-frame DSLR sensors. Each file is 300MB files and the camera fires at ~ 1FPS. The 39 was only $37,000 when it launched and Hassy says that if you buy a 39 now, you can upgrade to the 50 for the difference in cost, when it comes out in October...(I'm guessing the 50 will be around $45,000) That's a hot deal!!