Tim Cook's job is to grow the company by creating and sustaining revenue while providing jobs and benefits to his employees. If Services are another avenue for Apple to create value and revenue, and it's boring...well, I guess that is all in the eye of the beholder.
I do not think the Mac division is an annoyance to Apple, but they have to focus on where the largest chance of growth is going to be to meet their financial targets and objectives. The Mac division is not where the biggest opportunities are at right now and they haven't been for the past 8 years.
Please, be realistic...Apple is never going to sell off the Mac division. Apple has built an ecosystem for all of these products (iPhone, iPad, Watch and Mac) and that ecosystem is important to them, regardless of what you or I or anyone else thinks. If it wasn't, why did Apple just refresh the 13" and 15" MacBook Pros last week? The 21.5" and 27" iMac back in March? The 13" MacBook Air and Mac mini back in later October? Because they had to? Nope...Apple sold the Mac mini for 4 years straight without an upgrade, without batting so much as an eyelash. Same with the 2015/2017 13" MacBook Air, which they sold unchanged for 3-1/2 years.
Is it possible for Apple to grow Mac revenues and marketshare? Yes, anything is possible. Personally, I believe there is some upside to the Mac that Apple could take advantage of which they are not, but that is my personal belief only and I don't pretend to know what the long term strategic plans are for the company. Which means what I think is irrelevant to Apple, as it should be. Yes, I want Apple to listen, but they are going to do what they are going to do, regardless. Apple is a business, not a wish fulfillment center.
Apple is not tormenting customers...maybe you believe they are tormenting you, but they are not...at least, not on purpose. They have a lot of satisfied customers who like and enjoy the current lineup of Apple products.
Apple does care about the Mac, just not the way you and many others here on these forums want them to care about the Mac...it doesn't mean that they are ignoring the Mac, even though it has felt like it at times. It means that they had to focus on growing other part of the business that have the most upside, growth and long term profit potential. It is what it is.
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Yeah, I don't think so...Apple has release schedules and purchasing contracts that are in place for CPUs, support chips and components months ahead of a changeover or update to any of their products. Coupled with the just in time nature of Apple manufacturing and the goal of keeping as little inventory on shelves and in warehouses as possible, Apple cannot simply put something on hold for 6-7 months when a partner like AMD hits a roadblock...which is what this ended up being.
It makes no sense for Apple to have waited for July 11th to introduce the 2018 MacBook Pro. Odd date, and after WWDC. Intel released those CPUs in April of 2018, just like they did with the 9th Gen. Initial supplies were constrained a bit, but Apple could have announced before or during WWDC. That's certainly where the marketing value would have been. I think Apple put things on hold just a bit to give AMD time to get the Vega 16/20 GPUs yields where Apple needed them. AMD hit a roadblock, Apple said we have to ship before Back To School. AMD said they couldn't make it in time and Apple shipped. Better to ship minus a couple of upper tier GPU options than to release an updated MacBook Pro a month or two after BTS winds down and piss off students and parents who just bought the supposed latest and greatest that was already a year old and updated CPUs existed. The PR hit for that would be horrible, versus the heat Apple took for the Vega release. It was always meant to be a BTO option, never the default GPU. I simply don't think AMD had the yields to make enough for Apple's needs. AMD has been focusing on its core CPU business, because that business is crucial to their success long term. They have to compete with Intel and claw away at market share, which they seem to be doing pretty well. Gaining marketshare on NVIDIA is a ton more difficult at this point for a whole host of reasons.
Also, there is zero correlation between Apple "making" us wait 6-7 years for a new Mac Pro and Apple making us wait for a BUILD TO ORDER GPU update for the MacBook Pro.