So I have a pair of Shure SE210s that I got when they came out a bit over a year ago, and I love them; they're awesome. Only issue: they're not the most portable due to the high-quality and thick cable (which is not an issue, but something I would prefer was different, though I know in order to keep the quality high, they had to use the thicker cable). Anyway, I bought a pair of the new in-ear Apple headphones, and compared the two. The sound quality is similar, though the Shure is louder and has better base. I like the smaller size of the Apple earphones, the look, and the controls that work with my iPhone and MacBook. Having said that, am I retarded to keep the Apple and sell my Shures for a bit? Just want some opinions. Thanks!