New Apple Logo

[jamied95]

I have to say, I do like the simplified version of the logo that Apple are now using on their website and Apple TV - when do you think this will come across the the other iOS devices?

 

[torbjoern]

I have to say, I do like the simplified version of the logo that Apple are now using on their website and Apple TV - when do you think this will come across the the other iOS devices?

What do you mean? Simplified in comparison to what?

 

[jamied95]

compared to

 

[Messy]

I'd imagine the logo on Apple TV to be some kind of Vector, or some amalgamation that doesn't have the shading effects due to it needing to be displayed on different colours of background.

Thats my *guess*. I don't think its a whole new logo.

 

[madebyfletcher]

I agree i don't think they changed the logo completely. The logo may just have a more simplified appearance on Apple TV and on their website. The actual logo should always stay the same. It is one of, if not the best logos out there, so simply yet so beautiful, just like the design of each of their products.

 

[ezekielrage_99]

Not going to happen, it's very iconic and well designed.

The *only* thing I can see apple doing to the logo is skinning it, besides that it would be an expensive brand experiment with little gain.

 

[opeter]

Actually, Apple is using their monochrome version logo on their products since 1997-98:

A little reading:
http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/
http://www.edibleapple.com/the-evolution-and-history-of-the-apple-logo/