ok at the risk of sounding liking an idiotic Newb I just had to ask.... what's the whole thing with a new product being found in an elevator? I always see reference to this but dont know the story behind it. i tried searching but didnt find anything on it except for the references to it. Can someone fill me in? and excuse my ignorance as I have only been in the Macworld for 18 months..... And if this happened within the last 18 months then I'll really feel stupid.