I was walking to uni today and saw a new Apple shop has just been opened on the Strand. Did anyone know anything about it? I walk along the Strand pretty much every other day and never saw any clues that an Apple shop was being opened. Also, does anybody know what it's actually called? There's no shopfront, and nothing on the inside that gives any clues. In fact, everything on the inside just looks like an Apple Store - same decor, same advertising, everything. Anyway, it's pretty decent prices, and a great location (for me - right next to university).