Quite an interesting teardown.
All you need is driver support for Magic Trackpad and bluetooth keyboard and voila, you have a $99 iOS thin client!
exactly!
Quite an interesting teardown.
All you need is driver support for Magic Trackpad and bluetooth keyboard and voila, you have a $99 iOS thin client!
They will at the appropriate time.For the record, I bought one already...
Apple needs to market these things if they want to sell them. Every time I mention an "Apple TV" to someone all I get in return is "How big is the screen?"
Nobody outside the "Tech" crowd basically has any idea about these. If they want to sell them there will need to be commericals like the iPod and iPhone have. But since Apple considers this a Hobby, and the device itself is basically a black square... I'm not sure I see them putting in the $$$.
Stop that, try to read before you respond. Is it so hard a concept to grasp ? 1080p output from AppleTV to your TV does not mean you need to stream 1080p from the Internet.
iTunes Store -> 720p -> Internet -> 720p -> AppleTV -> 1080p -> TV.
This works. Forcing 720p output to the TV is just limiting for the sake of limiting.
Again : 720p content from iTunes would playback perfectly on a 1080p enabled AppleTV.
Apple will go through the roof (again, only larger) once Airplay systems(s) become intuitive/transparent. They are merely assembling the final pieces at this point.
The long-sought holy grail of living room takeover is before us ... they haven't invested what they have for this to remain a 'hobby'; they are going for a kill.
T
Uh ? I have a mortgage on my home and while I don't have kids, my coworkers do, to go with the mortgages on their homes. And guess what ? We read tech news.
Way to generalize there. You do know that tech savvy people make money and raise families right ? We're the people that ran BBSes in the 80s and 90s connected to messaging networks like Fidonet, that were in college when the Internet was basically Usenet and Gopher, that saw the birth of NeXT, Sun and other tech giants of today.
In fact, I'll generalize myself by saying that the over 30 and tech savvy crowd is probably more tech savvy and informed than the younger generation who have never seen a command line in their life, nor have any idea what the "demo scene" is or what a courrier for 7-day is.
You forgot $60-80 worth of batteries, and a machined aluminum case. The metal isn't more than $20, but the manufacturing time and equipment to carve out the case is a lot too.
And of course, there needs to be some profit to pay for the engineers who are working on iOS too. Oh, and to pay for the people who run the App Store. And the people who designed the hardware.
An iPad isn't an ATV + a $400 screen. It's probably a $150 touch screen/LCD and whole lot of people working to make it real.
If you think that's overpriced, go buy from somebody else. Like Samsung or Dell.
okay so what is the real visuall tour de force reason for playing a scaled up 720p to 1080P that makes it meaningful at all?
I agree there is a slight improvement of a 1080p screen view from a 1080p SOURCE (read bluray) but even then the source has to be really good (I have seen a lot of bad bluray that does not benefit from 1080p at all).
But i have no idea why a lower resolution source artificially scaled up would really result in an improved VISUAL experience. Makes no sense to me.
There are two types of people here, those that insist on arguing with numbers, and those that say, 'It's about the seeing stupid'
but for those that really think scaling up from 720 to 1080p is going to result in a OMG mind blowing experience, then you probably already have an AV receiver that does that for you automatically. I know I do. Doesn't matter what my input, it scales out to 1080p. Don't you have your ATV hooked into your surround sound system after all?
It's about what I see that matters. Not some advertising gimmick.
You have to think outside the box a little. The main reason I'd want apps is to one day possibly be able to watch live sports. If F1 made a $100 app that let me watch all of the races of the season live (similar to the one the offer now for $30 with live timing), I would GLADLY pay it and cancel my cable.
I know it's hard for you to grasp, but most people are not tech people.
People I know who are just general ordinary people with mortgages on their homes and busy with the kids and school, and don't spend all evening reading up tech news, have no idea the thing even exists (or even did do under it's old design/model)
okay so what is the real visuall tour de force reason for playing a scaled up 720p to 1080P that makes it meaningful at all?
He's not saying anything about scaling up at all. So let's try to simplify.
Stop that, try to read before you respond. Is it so hard a concept to grasp ? 1080p output from AppleTV to your TV does not mean you need to stream 1080p from the Internet.
iTunes Store -> 720p -> Internet -> 720p -> AppleTV -> 1080p -> TV.
This works. Forcing 720p output to the TV is just limiting for the sake of limiting.
Again : 720p content from iTunes would playback perfectly on a 1080p enabled AppleTV.
You do realize you can insert a receiver between the AppleTV and the TV that would upconvert to 1080p and it would be the same effect?
You are upconverting a 720p signal to a 1080p display.
He's not saying anything about scaling up at all. So let's try to simplify.
If thisTV had 1080p playback...
Everything that is in place now would still be in place, meaning those wanting to use this as a rental device, could still choose the 720p or SD file in the iTunes store to rent. They would be downloading the exact same file size in the exact same bandwidth. Because better hardware can play lessor software to the fullest, the end result is that any 720p30fps you rent would play to it's fullest quality, every bit as good as it will play on anTV with hardware maxed out at 720p. No changes. No bigger files. No bandwidth issues (if there's no bandwidth issues "as is" now). Etc. In short, the "720p is good enough" crowd would get every bit of the exact same experience, with nothing more forced upon them, much like you're not forced to buy only software that runs on quad-core chips, or you are not forced to use tethering in an iPhone, etc. Can we all grasp that? Slightly better hardware would deliver the exact same experience as it will be with the "as is" hardware now.
For those with any 1080p content- which can come from many sources including BD & HD-DVD rips, 1080HD Camcorder home video, Vudu, YouTube, some Vodcasts, Movie Trailers, etc, this hypothetical version would also be able to play this kind of content. So these people could choose to rent 720p or SD content from the iTunes store too, AND they could also play their 1080p content. Apple gives us all the tools for creating and storing 1080p content. For example, my own desire is to take 1080HD Camcorder home movies I've been shooting since 2006 and have them available to play at full 1080 on my 1080HDTV. iMovie will let me edit and render them in 1080- no problem at all. iTunes will database those movies just like they are 720p or SD- no problem at all. They'll play in iTunes just like a 720p or SD movie- no problem at all. How can I push them from there to my 1080HDTV. There's the problem. Here's that chain...
1080HD Camcorder -> iMovie -> iTunes -> __________ -> 1080HDTV
All the links in that chain support keeping the home movies in 1080HD. What can I put in that blank? As is, the choice is to hook my computer to the HDTV, but that's a temp solution at best. A 1080pTV is the missing link.
Bandwidth-fixated people should understand that content already on your home hard drive will play onTVs too. It doesn't use any Internet bandwidth to pump your home iTunes content to your
TV- been doing that for 4 years now, with nary a single iTunes rental. We use our Apple TV like crazy- maybe as often as daily- yet we barely use any bandwidth in doing so. As a matter of fact, if I went outside and cut our Internet cable, it would have almost NO EFFECT on our primary, regular- probably daily- uses for Apple TV. Can the "but the bandwidth..." arguments be addressed any more clearly than that?
So very simply, a 1080p version ofTV
In a nutshell, a 1080p
- would not require your Internet bandwidth to improve at all
- would not require all video content in the iTunes store be available only in 1080p
- would not require you to buy bigger hard drives to store massive files
- would not require those happy with the "720p is good enough" arguments to concede some kind of defeat, nor in any way have their vision of how this thing will serve them be impacted- everything would be exactly the same as it is with this hardware "as is"
- would not be a waste for those that can see the difference- or think they can see the difference (they would still buy something to do what they want it to do)
- would not necessarily cost any more, as evidenced by an abundance of competing boxes WITH 1080p hardware priced <$100. However, I would bet the "1080p or bust" crowd would be willing to pay more for this ONE benefit in some kind of "pro" version anyway, so the affect on the price target psychology is probably not that big of a deal to those seeking MAX HD quality (we probably paid more than the "low price target" when we bought our 1080p sets too).
TV would be an HD player that covers ALL of the HD standards instead of barely covering just a portion of ONE of the HD standards (it needs to include 720p60fps to cover the whole 720p standard).
This wouldn't force all content in the iTunes store to become 1080p content, big downloads, massive files, etc. All the content in the iTunes store could still be 720p and SD. Someone with even slower internet connection- where a 720p file might be too big/slow to download- might choose the SD version to fit their situation (bandwidth). Someone else with more bandwidth- or patience- who would want to go for a 1080p download should some Studio decide to test 1080p content in the iTunes store, could still choose the file type best suited for our own situations: SD, 720p or 1080p in that test. Thus, everyone could go with whatever is best for their own needs... which seems much preferable to having Apple- or some of you- arbitrarily decide that one thing is best for all people.
For years, we've had iPods with the hardware to play lossless audio. What has it been, maybe 5+ years? Did that force all music in the iTunes store to only be available as much bigger lossless files? We had tethering built into our iphones long before it could be supported by software. We've got all kinds of hardware & software advances built into new Macs that are not yet fully exploited by available software. This is no different.
What makes no sense is that the "720p is good enough" believers still get every bit of the experience they want in either scenario, but they still want to argue against the idea of others wanting anything more, like it in some way would harm them, damage their experience, etc. It wouldn't. Had this one rolled out with 1080p playback capabilities:
Who loses in this scenario? Who gets hurt? Nobody. It's win:win:win for all 3 parties. Yet, there's this crowd who seems to only see things exactly as Apple chooses to serve them, so anything else- including INDIVIDUAL WANTS- can't possibly make any sense. That's sad.
- the 720p files sizes, bandwidth usage, rentals, and consumption experience would have been EXACTLY THE SAME as it will be now
- the "1080p or bust" crowd would have also found what they wanted in this device
- Apple would have sold more units to both camps, instead of just satisfying one camp
All that said, this device "as is" is great. If you've never owned anTV, it will be a fantastic addition to your AV stack. Any one major benefit it offers is easily worth $99. I've paid much more than that for just a CD jukebox player, to just have pseudo random access to my music collection. This does all that kind of stuff soooo much better. However, I also can appreciate the desire for a video-oriented device to max out current max video standards. For 4 years I've enjoyed my
TVs maxed out at 720p24fps. I was soooo hoping the 2010 edition would deliver a little more on the video side than just 6 more frames per second. I still need something to plug into the blank in that 1080 chain up above. As is, it looks like it has to be a Mini. Or I have to accept down conversions to 720p30fps at best.
For 4 years now, I've been shooting 1080HD video that I'd like to fully display on my HDTV. Apple gives us all the tools to do that in software that comes with every Mac. We just need some piece of hardware to make that final connection from iTunes to our 1080HDTVs. I had hoped that this thing would be it.
1) The resolution is fixed on the output once selected. So if your TV is set to 1080p, that works for your HD camcorder rendered movies but could affect the quality of the 720p movies. Those would have to be scaled to the 1080p output. Those other cheap $100 players don't have the best scalers. Thus the quality suffers. A good scaling chip is going to cost something.
2) Your use and reasoning is probably the minority. So again does Apple put a device out to cater to the select few and thus cost more for everyone else to ensure good quality upscaling?
3) Your senario is really the only one, as of today, that can take advantage of any 1080p. The only content that can be played is apple converted video until there is an app store and you can download VLC or other media players, the use is small. I would also say the number of people ripping blueray is also small due to the huge amount of disk space required, not to mention the amount of time it takes to rip and convert.
Do you know this for certain, because it's the one thing you've said that I really like... and fully appreciate? I could stand by for a while on reliable hope (that's more than a guess). In the iFixit breakdown, I didn't see the (hoped for) graphics coprocessor capable of 1080p. I took that to mean it would have to be baked into the remaining circuitry if it would be there at all. I've seen lots of people say the A4 can't output 1080 and a few people say that it can. Does anyone know for certain?4) The device's hardware should be capable of playing 1080p. Thus, its possible that this could be added a software update in the future to allow 1080p on the output.. There is always hope.
1) The resolution is fixed on the output once selected. So if your TV is set to 1080p, that works for your HD camcorder rendered movies but could affect the quality of the 720p movies. Those would have to be scaled to the 1080p output. Those other cheap $100 players don't have the best scalers. Thus the quality suffers. A good scaling chip is going to cost something.
Quite an interesting teardown.
All you need is driver support for Magic Trackpad and bluetooth keyboard and voila, you have a $99 iOS thin client!
No suprise here. If people actually thought that content streaming from an iPad or iPhone was unbuffered, I think they just got a wakeup call. I would be curious to see how streaming from iPad and iPhone work exactly. My assumption is that it is similar to how it works when you start a download from iTunes Music Store, and start playing the video while the download is still occuring in the background.
In that case, you are actually watching the video off of your disk, as the file is continually being added to (in the background). I believe that theTV works the same in this regard, when you stream from an iPad or iPhone. That being, you are actually copying (or pushing) the video file over to the
TV, it plays from flash memory, and when you are done (or switch videos) the file is flushed from the system.
I agree to a point. As far as content delivery I don't think 720p is a limitation. The problem is user created content (which Apple helps us create!) is moving more and more towards 1080p. Having to have two version of my own videos is pain and waste of space--not to mention Apple doesn't give up a free/reliable way of converting that. Luckily I have compressor so I *can* but again, its a pain. I could see people really, really getting into this editing AVC footage in iMovie and playing back their edits as they go streaming to their Apple TVs--I know I would--but more and more recorders are jumping straight to 1080p.
As was mentioned already, supporting 1080p even if the store only sells 720p would be a plus. Makes the devices future proof if the store ever gets upgraded to 1080p. But for me more importantly my home videos are now in 1080p, also photos will look much better on a 1080p tv with a 1080 signal.
No, it wouldn't. While it would work for streaming from the Internet, it wouldn't work for people who want 1080p :
iTunes -> 1080p -> AppleTV -> 720p -> upconverter -> 1080p -> TV
That's broken right there. And that is what people who want 1080p are looking to get, a full 1080p chain :
iTunes -> 1080p -> AppleTV -> 1080p -> TV
This wouldn't break the Internet rentals from the iTunes store at all and it wouldn't require downscaling of 1080p content to 720p anywhere in the chain.
Man some people are just dense here. AppleTV supports streaming of your local media using DAAP, from iTunes. If your local media is 1080p, you are having to downscale it and not watching it full quality. Yes, I know resolution is only one aspect, bitrate blah blah blah, compression blah blah blah. The fact remains, iTunes can stream 1080p media from your local drive, AppleTV can't display it. And if it could, it would not require everything else streamed to it to be in 1080p.