Let me first say that I have never had ATV and this is my first and I am impressed. I went into the apple store thinking I would be buying the 32gb, as online it said 64gb was available after the 25th oct. As I looked at all the ATV 4k displayed at the store, most of them were 32gb, then I went to the other wall, in my store they keep it on opposite ends of the wall, and to my surprise there were two 64gb there and so I picked one up. I came home and as like with any Apple products the packaging was great. I opened it up and plugged everything to my 1080p tv vizio 80" tv. I knew I was not going to get the 4k benefit, but until I get a 4k tv, I wanted to get the UX from ATV 4k. Set up was a breeze and so easy, I did and still sometimes do struggle with the remote touch pad. I did set the responsiveness to fast, but still struggle with it sometimes, I think its matter of getting used to it. I like everything about it, the layout and how fast it is. The aerial wall paper is stunning, specially the Dubai at night. I wish there was a way to see all the available ones and pick and choose. Apps - all are great but was surprised how good HBO GO looks compared to fire tv and nvidia shield, i can only image how it would look on a 4k tv. One thing I could not find was who to turn subtitles on, it is a universal setting or within each app? Games - Was pleasantly surprised you use the remote like a wii, at least for a tennis game I dowloaded, it's great for the family, now I want to find more games and apps like this so my family can enjoy some games. any recommendations? Itunes - I haven't bought a movie through iTunes, but the preview looked great Audio - I know a lot of you have complained about this, but to my surprise, I was actually able to hear my surround speakers for some of the apps which I didn't with fire tv. For e.g.. I have a vizio sound bar with satellite speaker (small). But I kinda felt for the first time that it opened up. The dolby light did go up on my soundbar when I was playing these content. Plex - I have a few movies on my external HDD and use my macbook air as a plex server and I tried John Wick Chapter 2, and it looked great, playing it through fire tv always was choppy and it would transcode. I did not find a way to see that information though. Now my questions If I am in an app, and I want to go back to home screen, when I press menu it just takes me one page back, is there a way to take you back to the home screen? I have noticed that my sound bar volume is automatically controlled by the remote, which is great, but if I keep the ATV 4k on and when it goes to sleep, I have noticed that my TV shuts off too. Is there a way to change this? Overall, my first ATV 4k and I am very impressed, I am sure most of the people with be very satisfied with it too.