Quoted and bolded for the lazy linker.
Pricing & Availability
Apple TV will be available on Friday, March 16 for a suggested retail price of $99 (US) through the Apple online store, Apples retail stores and Apple Authorized Resellers. Apple TV requires iTunes 10.5 or later. Apple TV requires an 802.11g/n Wi-Fi network or Ethernet network, a broadband Internet connection and a HD TV capable of 1080p or 720p and an HDMI cable that is sold separately. iTunes movie and TV show availability varies by country. Second generation Apple TV users can install the new Apple TV user interface via a free software update, available today. Third generation Apple TV hardware is required to play 1080p video.
Well, it's kind of intense the first time you see those new colorful buttons on the screen.Tell me how it goes and looks - Still at work for another hour.