OK guys, what do you think? The new campaign aimed at overseas would-be tourists shows some stunning footage of various places around Aus, mostly the outback and beaches, has some funny commentary and is based around the catch-phrase "So, where the bloody hell are you?" My question to you is, are you offended by this? Our PM says it's fantastic, the ad itself is gorgeous but there's a bit of umming and ahhing in the press at the moment as to whether foreigners would be offended. It begins in an Outback pub with a man saying, Weve poured you a beer. Then follows a sequence of idyllic images including a boy at the seaside saying, Weve got the sharks out of the pool, and partygoers watching Sydney harbour fireworks saying, We turned on the lights. A traditional Aboriginal dancer says, And weve been rehearsing for more than 40,000 years. The advert ends with a bikini-clad young woman stepping out of the sea asking: So where the bloody hell are you? I like it, I reckon it's a great ad. I can't be bothered posting the ad, I just wanted to know if any of you are offended by the phrasing? Personally I think anyone offended by it is a pasty, soap-dodging, nancy boy.