New Barcelona Apple Store Has Unique "Coming Soon" Billboard

Discussion in 'Mac Blog Discussion' started by MacRumors, Jul 16, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    The Apple Store Passeig de Gracia is opening soon in Barcelona, Spain. However, instead of the traditional black plywood walls that are generally put in front of store locations under construction, Apple has elected to be a bit more vibrant:


    In a style honoring Catalan architect Antoni Gaudí, Apple has made a Trencadís mosaic with a brilliant multi-colored Apple logo and a number of other fanciful designs that appear to be inspired by iOS app icons.

    VilaWeb, a Catalan news site, has more:
    iPordelante has a number of other photos from the store.

    Article Link: New Barcelona Apple Store Has Unique "Coming Soon" Billboard
  2. Drunken Master macrumors 65816

    Drunken Master

    Jul 19, 2011
    Wow, clicking through is worth it, some awesome stuff.

    And if you're wondering, the sign is in Catalan, not Spanish (Castellano).
  3. spillproof macrumors 68020


    Jun 4, 2009
    Wow, great work. It looks great against the building. Apple really cares about their stores and the surrounding area.

    The all black walls look really ugly now.
  4. ossifer macrumors newbie

    Dec 14, 2011
    Indeed, it really is tailored for Barcelona. Any signs in Castilian are soon "corrected" via graffiti...
  5. iMikeT macrumors 68020

    Jul 8, 2006
    This is awesome. It would be even better if Apple did more localization in the future. How about one with palm trees and a beach for us here in California?
  6. Trauma1 macrumors 6502a

    Jun 15, 2009
    Reminds me of the orange coverings for the Amsterdam store.
  7. Ugg macrumors 68000


    Apr 7, 2003
    That's brilliant! It's great to see Apple pay homage to Gaudi and as Trauma1 says, the orange on the Amsterdam store was a tribute to The Netherlands. It's great that they see each store and country individually.
  8. imageWIS macrumors 65816

    Mar 17, 2009
  9. Macman45 macrumors G5


    Jul 29, 2011
    Somewhere Back In The Long Ago
    :) That explains why I couldn't translate it! I speak Spanish, but not Catalan...Is that the norm in Barcelona? I would have thought they would use Spanish as the primary language or is it just an Apple being "Different" again..:D
  10. jlgolson Contributing Editor


    Jun 2, 2011
    Durango, CO
    Without getting too much into it, the Catalan are an ethnic group in northern Spain -- some support Catalan independence from Spain and there is a distinct identity different from that of the Spanish. It's not unlike the Quebeçois versus the Canadians.

    They have a different language and would consider a sign by Apple in Spanish to be insulting. Apple has long had signs in its Barcelona stores in Catalan.
  11. Macman45 macrumors G5


    Jul 29, 2011
    Somewhere Back In The Long Ago
    Yes, I knew about the Catalan Independence issues, thanks for the information...It looks a little like Portuguese?
  12. Drunken Master macrumors 65816

    Drunken Master

    Jul 19, 2011
    It's kind of like a mix of Castellano, Portuguese and French.
  13. Carlanga macrumors 604


    Nov 5, 2009
    The link is great

    This is an actual tile mosaic, not printed!

    The colors used in the whole billboard are colors of the apple apps used in iOS. For example the blue color is actually a bunch of Safari icon tiles broken and put randomly in sequence and so on :cool:
  14. tennisproha macrumors 65816

    Jun 24, 2011
    wow that's really cool. It's even more admiring to know that its a real mosaic, aside from the fact that they used app icon designs. neat!

    But this is a temporary wall right? Anyone know how the actual apple logo and store facade will look once it opens.
  15. djrod macrumors 65816


    Sep 16, 2008
    Madrid - Spain
    They speak both Spanish and Catalan in Barcelona, but local authorities made mandatory the use of Catalan on all store signs, using Spanish is optional but using Catalan is a must.
  16. Queso Suspended

    Mar 4, 2006
    He vist aquest lloc durant molts mesos. El Passeig de Gràcia és el millor lloc per a un botiga a centre de Barcelona.

    Estic molt emocionat :)

    Castellano is OK in Barcelona too BTW. The staff in most of the top stores will speak it by default, as historically Catalan was the language of farmers. These days you can use either in most cases. Only hardcore Catalan nationalists get upset if you use the other llengua.
    I find there's more of an Italian influence than Portuguese.
  17. Oletros macrumors 603


    Jul 27, 2009
    Premià de Mar

    Mmm, no, historically it was all the people language, not only farmers
  18. Queso Suspended

    Mar 4, 2006
    In Barcelona's upper classes that's how it was viewed. A point I ought to have been more succinct about definitely.
  19. iPhoneApple macrumors 6502

    Jan 24, 2011
    Are they going to throw this away once the store opens? This looks amazing..
  20. SvP macrumors 6502


    Mar 31, 2009
    It's very beautiful, but i have to say i think it's a shame i can see the repitition in the pattern in the sign so well.
  21. anti-microsoft macrumors 68000

    Dec 15, 2006
    Edinburgh, Scotland
    It's good to see Barcelona getting an Apple Store, I can't wait to see what the finished result looks like. The architecture shouldn't disappoint.

    (També està bé veure que Apple reconeix i enten que a Barcelona, com a ciutat catalana, és més adequat utilitzar el català i no el castellà)
  22. atmc, Jul 17, 2012
    Last edited: Jul 17, 2012

    atmc macrumors regular

    Jun 28, 2009
    Porto, Portugal
    Catalan has little Portuguese influence. Portuguese people can understand (and actually speak) very well Spanish (Castellano), but not Catalan.

    In Spain, the language which has the most Portuguese influence is Galícian, which is spoken by people who live in Galicia. Galician is indeed very similiar to Portuguese.

    I will go on vacacions to Barcelona by the end of year, so I think I will visit this Apple Store. But I would like Apple to open Apple Stores in Portugal :rolleyes:
  23. Mike Oxard macrumors 6502a

    Mike Oxard

    Oct 22, 2009
    I wonder what they will do with the mosaic when the store opens. I seems a shame to throw it away!
  24. the8thark macrumors 68040


    Apr 18, 2011

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