I use Bose QC25's for post-production. The active noise cancellation from Bose is incredible. But I was really excited when Apple announced the Beats Studio3 with active noise cancellation, the W1 chip, and crazy battery life. I pre-ordered them the second they were announced and I received them today. Unfortunately, the Beats Studio3 noise cancellation is awful. Almost non-existent. They don't come anywhere close to the Bose QC25. I actually jog with Beats X, which feature passive noise cancellation, and the Studio3 are just barely better than the Beats X. Pitiful. Obviously, I'll be sending the Studio3's back. Thought I'd share.