New Details on Apple's Negotiations With iHeartMedia Surface

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Nov 29, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    Earlier this month, Financial Times reported that Apple had held talks with U.S. radio company iHeartMedia regarding the possibility of Apple taking a financial stake in the struggling radio company that filed for bankruptcy earlier this year. Despite its financial troubles, iHeartMedia remains the largest radio station owner in the country with over 850 AM and FM stations.

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    Financial Times has followed up with a new report today outlining some additional details on the negotiations between Apple and iHeartMedia, and while no deal has been struck, it appears Apple is considering several options that would help it leverage iHeartMedia's expertise in terrestrial radio and promote Apple Music and Beats 1 to millions of potential customers.
    One unnamed music executive quoted in the story notes that the millions of radio listeners around the world will "inevitably migrate" to online options over time, and Apple undoubtedly would love to make Apple Music the destination for those users as it continues to compete with the likes of Spotify.

    The report also notes that Apple Music's user base has grown to 56 million subscribers, up from 50 million as of May. While the increase has pushed Apple past Spotify to become the largest music streaming service in the U.S., Spotify is still growing at a faster pace globally, adding 12 million users over the past six months to reach a total of 87 million subscribers.

    Article Link: New Details on Apple's Negotiations With iHeartMedia Surface
     
  2. japanime macrumors 68000

    japanime

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    #2
    iHate iHeartMedia. :p

    Anyone that follows news about the broadcast industry knows just how bad this company has been for radio stations across the United States.
     
  3. ipponrg macrumors 65816

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    To some people, The US numbers are global numbers in their head.
     
  4. ryanwarsaw macrumors 68020

    ryanwarsaw

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    #4
    If they can snap them up for nothing why not?
     
  5. cuencap macrumors regular

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    #5
    That doesn't mean Apple can't turn that viewpoint around. Interesting that Cumulus has also filed for bankruptcy. If Apple can get iHeart for a discount, why not use it as a way to convert terrestrial radio listeners to paid streaming users?
     
  6. Ion-X macrumors member

    Ion-X

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    #6
    I'm torn. I like the idea of small, independent local stations in addition to the behemoth streaming platforms. That being said, streaming has replaced the need for local stations by offering an infinitely customizable format that can adapt to any taste intelligently. In other words, AI has killed the unique value proposition of terrestrial radio. I haven't listened to a local radio station in years (with the exception of Christmas music).
     
  7. project_duck macrumors newbie

    project_duck

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  8. cuencap macrumors regular

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    #8
    Other than a 4 hour local morning radio show, who needs DJs? Even the morning shows have become nationwide shows in some markets. Christmas music can be listened to on any streaming service. No need for a DJ to serve up Mannheim Steamroller.
     
  9. David G. macrumors 65816

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    #9
    There's a lower case letter i.
    There's a heart.
    There're radio waves being transmitted from the "i" shaped antenna.

    Helpful?
     
  10. Velin macrumors 65816

    Velin

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    #10
    I fail to see what Apple achieves with this proposed investment. Terrestrial radio is good for automobile commuters; what benefit does Apple gain from this?
     
  11. WoodpeckerBaby macrumors 6502

    WoodpeckerBaby

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    #11
    buy up all your alternatives, so that you can get people to use Apple Music, beats radio and podcast
     
  12. goobot macrumors 603

    goobot

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    #12
    Idk if they would do this but maybe to make all those station aviialable on Apple Music?
     
  13. Tech198 macrumors G5

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    #13
    lol. same here...

    (I wanna know about this new station though)
     
  14. pete2106 Suspended

    pete2106

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    #14
    If Apple are working on their own autonomous car then it might also help to own a massive radio network for people to listen to while they're being driven around.
     
  15. Lesser Evets macrumors 68040

    Lesser Evets

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    #15
    Actually, iHeart Media has been GREAT for stations….’ owners. iHeart paid big bux to buy out all those stations since FCC deregulation in 1996 allowing for single companies to own more stations in each market.

    It has been bad for employees, because iHeart consolidated stations into their iHeart-centralized groups and slashed payroll. However, automation has been doing that, and the FCC has been appropriately deregulating radio to compensate for changing technology.

    It has been REAL BAD FOR CULTURE! This McMUSIC culture due to homogenized radio and centralized control of music culture has resulted in the dullest of the dullest musical scene since 755 A.D. when Vlad had to miss the lute-playing traveling bard to take a dump outside the communal hut in the mud lands of Eastern Europe. iHeart (among a couple others) has tightly controlled sales and charts through centralization of radio programming.

    In the old days (heydays of the 50s-70s), radio and sales were dictated by the people listening and buying. The record companies and radio stations offered up grassroots creativity and would promote what stuck to the masses listening and purchasing. Manufactured groups and talents were in the mix as well, but anyone could make a go of the system. Nowadays, the average Joe in Podunksville, AL can’t get airplay locally because it is controlled by a centralized corporation way-way over the hills. Mom and Pop sold out/were bought out by the “big boys”.

    The radio industry had grown stale in the 80s-90s, anyway. It is like the stepchild of the entertainment industry where lots of ego combines with a lack of talent to create a boring mess. Ultimately, radio stations are mostly audio billboards…. But who is listening?

    According to studies, 90% of Americans tune into AM/FM radio every week in their cars! 90%!! It’s huge. However, radio doesn’t have the cultural import it had when it promoted a fresh and lively bevy of creativity, so it is mostly relegated to “filling space” in commuters’ lives. That’s still a fairly good billboard! And that is why it is still relevant.

    But why listen? They play the same 10 songs, all bland “chart toppers” written by the same 10-20 folks, all sounding like the same stuff since the late 90s-onward. They cram too many commercials in. The “talent” speaks in funny voices and says puerile quips or snarky aphorisms, etc. And half of the stations/formats sound identical today: ACH sounds like AC sounds like Top-40 sounds like Urban. Even country now sounds like Lite AC.

    The future of terrestrial radio isn’t death. It isn’t McRadio, because that is a heartless and failing venture, and it isn’t online. Online is as distant and heartless as iHeart(less) radio and satellite radio. What people are gravitating to more than anything else is information and exploration. They turn to radio in hopes of hearing new music and experiences or information they didn’t get elsewhere. Your playlists on an iPod get stale—quick. The looping XM radio stations feel uncared for and lacking personality or fresh info. They fill no particular niche outside of a musical format. Online radio isn’t much better, and it can be too indulgent for the owner/operators and too difficult to find for the average Joe.

    Localization of radio, talking to locals, infoming locals, curating locals along with semi-locals along with nationals and regional talents, will keep it fresh and alive. Apple isn’t going to do that. No major corporation will do that. It will be “normal” people, local folk, picking up the pieces of the radio industry that is crumbing that will make it work again as it worked in the past when it was an actual business instead of an investment scheme for titans and social programmers.
     
  16. erinsarah macrumors 6502

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    #16
    Maybe they’ll finally add a “Beats2” station? You know...one that isn’t just urban hip hop?
     
  17. RudySnow macrumors 6502

    RudySnow

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    #17
    Similarly to the previous MR article on this subject, it’s amazing to me how many of you posters think this has everything to do with FM radio music. This play primarily has to do with their AM counterparts and FM local talent, which still garners large local audiences that can further personalize the Apple Music experience to a more granular level than the service can now.
     
  18. zoozx macrumors 6502

    zoozx

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    #19
    If it kills one of the worst, most Frankensteined programs that apple has ever destroyed, iTunes....

    then Yippee
     
  19. tromboneaholic Suspended

    tromboneaholic

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    #20
    Radio killed the video star?
     
  20. phunigai Suspended

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    #21
    apple killed their ipod star. apple had a great music situation, I have a 2007 ipod connected to a Bose sounddock that plays music uninterrupted, clearer, deeper and without loss that sounds much better the itouch 2010 running foobar or anything itunes tries to play though airplay. now apple who destroyed their own music format wants to help a radio company? this is what happens when accountants instead of musicians control music.
     
  21. tromboneaholic Suspended

    tromboneaholic

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    #22
    iPhone killed the iPod because people stopped buying iPods once Steve Jobs put it on a phone with a web browser and apps.
     
  22. phunigai Suspended

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    #23
    them murderers! (shakes fist!)
     
  23. chabig macrumors 603

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    #24
    Apple is moving to become a media behemoth, like Disney but not as large. In ten years, Apple might produce and distribute music, movies, television, and radio. Remember, Steve Jobs was Disney's largest shareholder. Twenty years ago, the thought that Apple would replace Sony as the world's most beloved consumer electronics company was little more than a dream. But here we are today. We might be looking at Apple's first baby steps into the future.
     
  24. Cigsm macrumors 6502a

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    #25
    I’m confused what you mean by Apple isn’t as large as Disney. Apple could buy Disney multiple times over.

     

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