'New Driver' iPhone 15 Ad Highlights Automatic Check In

[MacRumors]

Apple today premiered an iPhone 15 ad entitled "New Driver" on its YouTube channel, using the stress of being a parent of a new teenage driver to highlight the Check In feature of the Messages app in iOS 17.

Check In allows you to automatically notify a friend or family member when you've arrived at your destination, reassuring them of your safety. In the new ad, an anxious father watches as his daughter awkwardly backs a car out the family's driveway, hitting a skateboard and a garbage cart on her way.

The scene then transitions to the father nervously sitting at the family's dining room table until he receives a Check In alert letting him know his daughter has arrived at school. The father breathes a sigh of relief as the tagline "Relax, it's iPhone" appears onscreen.

Article Link: 'New Driver' iPhone 15 Ad Highlights Automatic Check In

 

[SidricTheViking]

I managed a smile at the end…but the music is a little off for me!

 

[vegetassj4]

When I was a wee whippersnapper, we would call when we arrived at a destination. Not that it was necissarily the destination we said we were going

 

[munpip214]

Or you could use find my that already supports automatic notifications…not sure why they thought we needed another feature. Let’s spend time and fix some more bugs instead.

 

[Goatllama]

Heheh. That was fun.

 

[Hastings101]

I managed a smile at the end…but the music is a little off for me!

I love the commercial but that music is grating

 

[jz0309]

That would have been useful 15 years ago for me

 

[NinjaHERO]

That's a very fun ad. Well done Apple.

 

[bigheaddoug]

As I type this, my new driver is driving across town for the first time and I am all nervous. I suppose this feature is for me.

 

[DEMinSoCAL]

As I type this, my new driver is driving across town for the first time and I am all nervous. I suppose this feature is for me.

Lucky you. My 20-year old is too afraid to drive.

 

[gmanist1000]

Except it’s not automatic, it has to be initiated every single time

 

[aj_niner]

If I had kids my eldest would have turned 17 in March. 17's when non-pros can be issued.

 

[ifxf]

Why bother, you can track your kids with “find my”.

 

[harriska2]

Lucky you. My 20-year old is too afraid to drive.

With the driving I’ve witnessed in the past 5-10 years, I don’t blame them.

 

[win losde draw]

Apple, they can tell somebody you've arrived at a destination, but they can't put a full stop or a comma within one click on their keyboard. We wonder why children aren't using punctuation,

 

[The Barron]

The ad is OK, but the music bites! Boo, Apple

 

[@Brett]

Except it’s not automatic, it has to be initiated every single time

It’s does. But if you have done it enough times it’s suggested in my morning routines and then there is less steps to initiate it.

 

[Boeingfan]

I can completely relate to this so I appreciate the function and the ad ☺️

 

[SpotOnT]

Yes, lets feed our own insecurities.

 

[Boeingfan]

Yes, lets feed our own insecurities.

Don't judge other people, that's very crude. You're not above anyone else, and don't have granular insight into why this would be helpful to some.

 

[Infuspeur]

“[…] but they can't put a full stop or a comma within one click on their keyboard […]”

You sort of can, when you hold (the numbers key) instead of click, then swipe to the full stop or comma or other symbol. I use it all the time.

 

[alexandr]

If he's that worried, maybe get your daughter something that's a bit safer than a car that's 20(?) years old?)))

 

[SpotOnT]

Don't judge other people, that's very crude. You're not above anyone else, and don't have granular insight into why this would be helpful to some.

Who was I judging? I commented on what the commercial was selling…

Must have hit a nerve.

 

[ebika]

That was a cute video.

I think this is an interesting feature. When I visit friends or family in the burbs, they always ask me to let them know when I make it home safely. The "big city" seems dangerous to them, which it's honestly not (but to be fair the risk isn't 0% either). I don't mind and appreciate them caring, so I tend to let them know when I remember. I'm not particularly interested in giving them access in Find My long-term.

 

[Boeingfan]

Who was I judging? I commented on what the commercial was selling…

Must have hit a nerve.

The ad features a worried Dad, pretty simple. Rather than consider the upside of this feature for some who may be nervous about their teenager driving for the first time, especially given that driving is the unsafest form of transport on the planet, you added that the people this feature will appeal to suffer from insecurities. It's unnecessary.