Maybe this is just wishful thinking, but the midtown Apple store in NYC has been out of the Shure adapter for "2 weeks", according to a manager there. And at the online store, the adapter ships in "2-3 months" Months? This seems very odd to me. Shurely, Shure can crank out these simple mic cords faster than that. To me it smells like something's up. Scenario 1 Apple: "Hey Shure, we're gonna hold off on the adapter cables for a couple of weeks. We have some earbuds coming out that we think many people who would otherwise buy your adapter would rather have. If we continue to sell your adapter, then come out with our new buds, we're gonna see a ton of adapter returns...bad for both of us. Once our buds come out, we'll start back up with your adapter and people can buy whichever suits them." Shure: "Shure thing. We only sell them through you so far anyway, so you call the shots." Scenario 2 Apple: "Hey Shure, let's partner on some new up-market iPhone-ready earbuds for the IEM crowd...you make 'em, we brand 'em. They'll say Powered by Shure." Shure: "Shure! Sounds great! In the mean time, we should probably scale back on the adapter thing."