If you think it's too expensive, you're probably not their target demographic.
I'll fess up. I bought one. The way I look at it, I don't blink at spending that kind of cash on similar items that are CNC milled out of titanium, G10, and steel (knives and gun parts). So a case for an item I carry literally all the time machined out of the same materials and to the same tolerances that is in the same price ballpark isn't that far out of line. People think I'm crazy for doing both.
At the price point for their cases you're paying for the design and the attention to detail, not just for the materials themselves. Just like you can buy a knife from Target
Examplefor $50 that is functionally pretty much equivalent to a $400 titanium and steel knife like a Chris Reeve Sebenza
Example, you can get a case from walmart that is functionally equivalent or superior, but that's really not the point. You don't buy things like that because you need them or because they're functionally superior, or because they're a good value.
As for me, this is the case I've been waiting for them to make. G10 and Titanium. I'm a titanium junkie. Plain titanium like that is great because it develops a nice patina and you can easily refinish it yourself when it gets scratched, unlike anodized aluminum which starts out looking great but always shows wear.