New feature? Limit ad tracking

[D-Back]

Noticed this in settings>general>about>advertising (scroll all the way down). Has one toggle button on the page and has a learn more button explaining what it does. I didn't notice or hear about this during the beta period, just curious if anyone had found this before.

 

[MadGoat]

It was mentioned briefly here and there. But what an odd, out of the way place to hide it. You would think they would have put it under privacy settings? Almost like they don't want you to find it.