Was just watching t.v. and saw a 'new to me' Get a Mac ad. To the best of my recollection: PC comes on in Bubble wrap and goes on about the Macs MagSafe connection being safe, as not to trip passerby's, then says how they have this new protective wrap to keep PC users safe, in which Mac says "it's bubble wrap". Then PC goes on about how Apple innovated a new longer lasting battery, but quickly states that they have a new feature -- and says "we now have an extra long power cord". PC and Mac start talking innovation, and Mac says "yeah but innovation is supposed to make peoples lives easier, not harder, and the PC says -- "yeah that's why we have this" -- and points to a coffee holster on the side of another 'PC'. Don't stone me if this isn't new. I chuckled and couldn't find the ad on Apples site. I'm in Canada by the way, and it was on space.