Why? It was already made obvious that the folder in question is available if needed. And besides, that is NOT how TM works. When you restore a file, it does not get passed to the backup before it, which then passes it to the backup before it etc.
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New Get A Mac Ad: Time Machine
- Thread starter thegoldenmackid
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Why? It was already made obvious that the folder in question is available if needed. And besides, that is NOT how TM works. When you restore a file, it does not get passed to the backup before it, which then passes it to the backup before it etc.
I've never seen an advert for windows, full stop. Everyone has seen windows already, so what would be the point.
But I've seen the iPhone adverts - they're much much much better. 30 seconds - this is what it does - look at how nice everything looks...buy me.
Now - I don't want an iPhone for a dozen different reasons - but the adverts are superb. You actually SEE an iPhone in action, you SEE what the interface does, how easy it is to use.
None of these Mac adverts show you the product. They need to. These adverts just enhance the smarmy, cocky, arrogant, arty farty trendy stereotype of mac users that Apple need to seriously eliminate. They don't actually show you a damn thing.
A simple idea for a Mac advert....
So I've taken all my holiday photos. Plug in the camera, and iPhoto lets me downlaod them straight onto my machine. These ones look nice, lets make a DVD. Add a soundtrack - and Gramps can see our holiday. It's that easy, on a Mac.
What you don't need is
Ner ner, PC's suck, you're boring, look at me, look at my facial hair, I'm cool.
Basically, they make me want to punch 'Mac' in the face for being an arrogant little sod. They don't make me want to buy a Mac. Using OSX is the best thing about Mac's - and we're never shown it. Expose, Dashboard, iPhoto, those things make people who've never seen my Macbook go 'oo - that's cool'. But until someone comes into contact with a Mac, they're never going to know - and those adverts are just going to re-enforce the elitist attitude that needs to be got rid of.
Doug
100% correct. People who know and like Macs would watch an ad that showed software on screen. People who don't would change the channel or turn to talk to their friend. Great ad.
And what's with all the "pass the folder" comments? Time Machine is made to be easy. Look for the file you want, find it, USE it. Showing it get passed up implies some kind of extra restoration work that the user has to go through, when that doesn't actually exist. Time Machine is EASY to use. Why dimish that by making it look more complicated than it really is?
Yeah, because that worked so well the first time they did it:
http://www.youtube.com/watch?v=DbyssHFY-Pk
Don't you remember when everyone was talking about that? Or the one with the home movie of the wedding on the beach that they put on DVD? Those ads sure got people's attention!
Wait, you don't remember them? People DIDN'T talk about them?? Hmm...maybe there's a reason for that....
No - that's not what I'm talking about - that barely shows you half a corner of iPhoto for 5 seconds. Infact, it has more in common with the current adverts with their stereotyping than anything else.
This is what they need to do
http://www.apple.com/iphone/ads/ad9/
http://www.apple.com/iphone/ads/ad8/
http://www.apple.com/iphone/ads/ad5/
They show you something - they show you why it's nice - why it's fun to use - why you want one. THAT is what they need to do, with a Macbook or iMac. Not some smarmy bastard who needs a smack in the face (in the old ad, or the new ones). They're not afraid of showing the phone being used, so why do they resort to arrogant (often wrong) put downs of another platform to sell their computers? Make OSX familiar, don't make it's userbase seem alien.
Why did I buy a Mac? Because I saw what OSX was like in keynote presentations and on some great videos on YouTube - not because some trendy arty type said Vista was bad. If the best way you can sell your product is to say bad things about the competition (which many of these do) then you've got problems.
We'll probably have to agree to disagree on this one - but I think Apple have got it totally wrong with their current OSX ads, and they've got it BANG on with their iPhone adverts.
Doug
The reason they show the iPhone interface is twofold
1- it is a million light years ahead of anything else and sells itself.
2- the average consumer had to be shown that they could do some of the more "advanced" stuff. A lot of people might pass it off as a high tech toy.
OSX does not fall in the same category as the iPhone. Time Machine looks cool but the UI is definitely not something you could explain in 30 seconds, as well as this ad did with the overall concept.
1- it is a million light years ahead of anything else and sells itself.
2- the average consumer had to be shown that they could do some of the more "advanced" stuff. A lot of people might pass it off as a high tech toy.
OSX does not fall in the same category as the iPhone. Time Machine looks cool but the UI is definitely not something you could explain in 30 seconds, as well as this ad did with the overall concept.
Yeah, probably right. I doubt I'll convince you, but gotta make my arguement anyway...
But the iPhone is totally unlike any other cell phone out there. It's that difference that catches people's attention. The features really aren't being sold in these...it's just getting people to sit up and say "hey, my phone doesn't look like that!"
I'm a huge Mac nerd and even I have to admit that OS X and Vista tend to LOOK pretty darned similar. Yes, they're different, but different enough that a layperson can see a big difference in 30 seconds? I don't think they will.
I think what you want, and what DOES work, is this:
http://www.apple.com/macosx/guidedtour/
And, oh look, that exists! And it works great as a website! I'm not saying that's not useful. I'm just saying that if you turned it into a TV ad it would suck. The internet is the perfect place for this kind of info. All TV is good at is getting you to GO to the website and GO to the store. Once you're in those places, that's when you learn more.
People want to be given information when they're ready for it and want to think about it. If it's shoveled onto them when they're not ready for it, they just ignore it. (See: Most car ads. Ugh.) Using the web and the stores to get that detail out to people is exactly the right place to do it. On TV it's a waste of money.
EDIT: What you're saying is like suggesting that GEICO ditch the Gecko and instead tell you all about their policies in the ads. No, it's better to get the GEICO name in your head, and when you eventually call them THAT's when you learn what they have to sell. There's no way they'd get more calls from explaining the xyz's of their policies on TV.
I agree. This ad was really good I thought. Although, I thought the security was was great too.
Just based on the visuals alone, this could be an ad highlighting major OS upgrades in the past 6 years
But if that was the case, the Mac.0 guy at the back would be all gangly and bucktoothed and missing fingers, and Mac.1 would be desperately trying to hide Mac.0 but he can't, because he's superfluously transparent.
And it's not until Mac.4 that he starts to get his hip urban scruffy-chin look just right, but even Mac.5 still has Aqua-painted fingernails.
But if that was the case, the Mac.0 guy at the back would be all gangly and bucktoothed and missing fingers, and Mac.1 would be desperately trying to hide Mac.0 but he can't, because he's superfluously transparent.
And it's not until Mac.4 that he starts to get his hip urban scruffy-chin look just right, but even Mac.5 still has Aqua-painted fingernails.
Leopard demo
Apple did demo the iPhone, which was impressive. It would be great if features could be demoed within the style of the existing ad format, i.e., projected from behind. This would draw more intention.
Apple did demo the iPhone, which was impressive. It would be great if features could be demoed within the style of the existing ad format, i.e., projected from behind. This would draw more intention.
The Next Mac v PC ad ??
This is much better, less patronising and more serious.
http://www.youtube.com/watch?v=PADkpyVWAwQ
.
This is much better, less patronising and more serious.
http://www.youtube.com/watch?v=PADkpyVWAwQ
.
wow, how is that?
http://www.microsoft.com/windows/products/windowsvista/features/details/shadowcopy.mspx
incremental backup of different versions through time, different operational detail doesn't make the idea and usefulness different
Since shadow copy was in windows system for 4~5 years, can we call apple "copy"?
Borrowing idea is always good,, if you can make it better, thats even better! lets just not playing word games like SJ always does.
Its fine apple put the borrowed idea on TV, but all mac did in that ads, pc can do the same, no?
How old are you? Do you know who the Rolling Stones are?
Since shadow copy was in windows system for 4~5 years, can we call apple "copy"?
Unix people have had rsync for longer than that, but the GUI and application integration are what make Time Machine usable for mere mortals. Yeah, the kernel hooks are pretty important too, but that doesn't help Windows users.
Bad News Good News
The bad news is that it continues the trend of not being funny - I don't think I've laughed out loud since "choose a Vista!"(I've watched that 50 times and STILL laugh).
The good news was that this one WAS very clever - watching the ad WAS like using time machine. It is really amazing that they summed it up visually with one quick ad - all those Mac Guys really did convey the message of what it does. I think if they threw in some sort of visual on the clunkiness of Vista backups(a la the web cam ad. Maybe PC with 10 other PC's, but instead of being backups that was how many of them it took to get the backup done), it would have made for some good yucks.
The bad news is that it continues the trend of not being funny - I don't think I've laughed out loud since "choose a Vista!"(I've watched that 50 times and STILL laugh).
The good news was that this one WAS very clever - watching the ad WAS like using time machine. It is really amazing that they summed it up visually with one quick ad - all those Mac Guys really did convey the message of what it does. I think if they threw in some sort of visual on the clunkiness of Vista backups(a la the web cam ad. Maybe PC with 10 other PC's, but instead of being backups that was how many of them it took to get the backup done), it would have made for some good yucks.
It was neat, but I would probably have done it differently.
I would have started with the Mac and PC, as always. PC could ask Mac for something, and Mac would say "Sure, I've got it right here...", search his pockets, and realize he doesn't have it. "I might have deleted it!" he'll say. But then he says "But hold on, I'll find a backup copy using Time Machine. It automatically <blah blah>". He'd snap his fingers, and the line of Macs would show up. The two Macs immediately behind him both search their pockets and shrug, but the third one down the line smiles and holds up the folder. "I've got it right here", he'll proclaim. PC watches all this and says "Wow, that's pretty cool" and the rest of the commercial continues as it did.
But, what do I know about ad design
I would have started with the Mac and PC, as always. PC could ask Mac for something, and Mac would say "Sure, I've got it right here...", search his pockets, and realize he doesn't have it. "I might have deleted it!" he'll say. But then he says "But hold on, I'll find a backup copy using Time Machine. It automatically <blah blah>". He'd snap his fingers, and the line of Macs would show up. The two Macs immediately behind him both search their pockets and shrug, but the third one down the line smiles and holds up the folder. "I've got it right here", he'll proclaim. PC watches all this and says "Wow, that's pretty cool" and the rest of the commercial continues as it did.
But, what do I know about ad design