h.264 was less than 1MB/Sec for HD
Saw the new Harry Potter trailer at NAB (being displayed on a plasma screen to boot), and the data rate was 764K/sec for that file -- unbelievable. Couldn't tell it was compressed (maybe with a split screen, but certainly no artifacting, even when whisps of candle smoke floated across the screen). No banding. No pixelization. Not even 1 MB/sec.
Saw a (little) 320x240 quicktime compressed with this codec, and it's streaming rate was 20 K/sec and was easily better than anything I've been able to get WM9 to accomplish at 100 K/sec. Picture perfect. Unbelievable. And I'm an editor.