I have it on very good authority that a secret deal was completed with Apple and Sony. In exchange for Bravia TV's at all of its retail stores Apple was able to secure a hugely discounted price for Blu-ray drives for its next range of Imacs which will be repositioned as computer/entertainment devices with full HD capabilities. It is unknown if the drives will be ROM or RW but the screens in all the new Imacs will feature full 1080p resolutions. Other parts of the contra deal include greater feature cross support for prof range broadcast systems, be them cameras and Apples hardware/software. There are apparently calls for a greater working partnership between the two companies, a memorandum of understanding has been completed i hear and there will be some interesting things coming up in a future firmware update on the PS3 around October. Now it could be some sort of itunes streaming, or ability to connect an ipod or something more far reaching since the PS3's can have operating systems installed already as part of the option on the unit. Not sure of the overall strategy but thinking that there would be synergies of them working together on certain products such as TV's say with integrated Apple TV but then there are other products which are direct competiton such as Sony Ericssons wlakman phones and the Vaio range. So who knows.....will be keeping my eye on the PS3 firmware blog come October!