stcanard
macrumors 65816
stcanard said:Hence, it's not as good a differentiator.
Okay, lets back up and look at this from a historical viewpoint:
When Jobs took over on the second coming, he was (and is) quite vocal about the fact that Apple's biggest problem was there were way too many models without any clear differentation, it overwhelmed and confused people.
Since then he has been very careful: 4 models (now 5 with the mini) with very clear differences.
In the latter days of the PPC chips that differentiation started to get muddied, and people were getting confused again (we heard a lot of 'why buy a powerbook, when the iBook is so similar? Why by a powermac when I can get a G5 in an imac, and get a builtin monitor')
Now, with the move to intel that differentiation needs to be reasserted, and needs to be clear in people's minds. Processor isn't an option, there aren't enough choices yet.
Sorry, but model number of graphics card isn't an option, because there's no easy way to say that the ATI 948345IVBS is better than the ATI 9483451VBS (yes I've made this more complicated than real life to drive home a point -- when most people look at these things their eyes gloss over; they don't see that one has an ATI 9500 with 128MB and one has an ATI 9100 with 64MB, all they see is both systems have ATI chips).
Integrated vs. Non-Integrated. Now there's a clear differentiator. Easy for a layperson to see. Easy for a salesperson to explain.
That's where they are going. It's easy, clear, explainable, and people can remember it. From a marketing standpoint it makes sense, and fits with the intial philosophy: keep the lines clearly, and simply different.