So I just unboxed my new iPad air and cutting to the chase, I can play all my iTunes bought songs via the cloud it seems. Is this iCloud? I presumed I would have to download them all to the iPad to play but it seems not. I thought this is what iTunes match did but that's a paid service and I'm definitely not paying for that. Can I keep it this way and free up storage on my iPad then? Assuming i need an internet connection to play the songs but that doesn't bother me.