Pretty cool commercial.
I was about to say "a nice change from the creepy hand models," but then I realized the creepy hand model is still in this commercial. And he still does that thing where he turns the phone around at the beginning like it's some type of "trick" or something. haha. "Oh yeah, you can kick flip on your skateboard, but look at this trick I can do with my iPhone. Look at the style points!" lmao
(I'm still waiting for an iPhone commercial that does not have the hand model but instead has "cool" people or a celebrity actually using the phone. Maybe some teenagers talking about how cool their iPhones are or something)
Marketing 101...
Microsoft took this approach, look where that led them!
simple Advertising is so much more effective than you think.