what a stupid commercial. you're all only liking it either because it's apple and an iphone, because of that "sweet" music, or because of the "cute" kid.
Considering that this is why Apple's advertising firm picked the music and cast the cute kid, yes, that's exactly why you're
supposed to like the commercial. Liking the commercial means you're more apt to remember it, and the message it is trying to convey. If they need to push people's buttons emotionally to get to you remember the ad, they will.
That's the whole point of advertising. And if you like Apple, that doesn't hurt, either.
if the dad's dressed up as santa, why the hell wouldn't he go and see the kid in real life, rather than just on a measly 3.5" screen. in that case you could just chuck the beard and the hat on and your set.
..and don't say because he's pretending to be in the north pole. no parent would realistically go to the trouble to setup a fake santa's workshop, dress up as santa, all just for a quick 5 min facetime with the son.
Finding a Santa suit and getting in the thing, then stringing a few lights around the garage isn't much of a stretch, actually. My dad did something similar once, for myself and later on for my younger sibling, and even ended up playing Santa for a nearby store for a couple of evenings since he already had the gear, and he had a ball doing it. And he did it during a time when things weren't going so well for a while, and the family was short on cash. It was a morale lifter, and it worked. I remember it as my best childhood Christmas ever, even compared to earlier and later years when things were much better for us.
Many parents go through far more effort than this, throughout the entire year, to keep their kids happy. Perhaps your parents didn't bother to do any of these things for you. If that's the case, then I truly feel sorry for you.
apple..you're getting further and further away from reality, and you're bringing all of your fanboy's with you.
Directly addressing Apple in your post, as if you expect them to read this forum, agree with you and act accordingly, is about as foolish as writing a letter to Santa Claus. But I guess if you don't believe that parents do things like this for their kids during the holidays, then I guess you need to believe in
something, right?