Just saw an iPhone ad (not sure which carrier) that featured someone asking Siri what the name of the person was that she met at a certain cafe several months ago. Siri responded with the name of the person she met. I tried something similar on my 16 Pro running 18.1 beta and it gave me Google search results. I’m pretty sure what was shown off in this ad is the Siri ‘personal context’ feature which won’t be rolling out until next year. In very tiny fine print it said ‘some features and languages will be coming over the next year’.
How often has Apple advertised a feature that isn’t available yet before? I can see people seeing that ad, thinking oh cool, attempting to do it on their new phone and then getting annoyed when it doesn’t work. I guess they need something to sell these new phones but I don’t know how that’s good for the Siri brand. Once something doesn’t work how often do people go back and try it again?
How often has Apple advertised a feature that isn’t available yet before? I can see people seeing that ad, thinking oh cool, attempting to do it on their new phone and then getting annoyed when it doesn’t work. I guess they need something to sell these new phones but I don’t know how that’s good for the Siri brand. Once something doesn’t work how often do people go back and try it again?
