Umm. yeah Negrito I don't get the point of that "explaination" of the ads. Other than the obvious which is to show everyone how much design theory you may or may not have had. No one cares. This is not a personal attack, just letting you know.
That said, there is more to design than just "If it looks good, it works." Perhaps not to the extent that Negrito takes it, however some theory is useful...like the different psychological effects of different colors, etc.
ANYWAY, IMHO, the new iPod ads are atractive and should get attention from their targeted audience, however I don't find them particularly clever or appealing. Of course, I've never been very enamoured by Apple's advertising. Strangely, I love VW's advertising though!
BTW, in case someone is wondering, I'm not a designer yet...I'll be graduating this december from Southwest Texas State University (where the Creative Summit is held).