i was also tuning in specifically for the new itunes, so i was surprised when the event ended without a mention of it. there is a chance that they'll roll the update out today, i don't think it's so earth-shattering that they'd need to dedicate a segment of the event to it.
my guess is that the trouble they had negotiating with the record labels is to blame. a subscription service was in the works, but then the proposed deal with sony music was said to have reached a stalemate due to pricing disagreements.
hoping for a quiet release today, but not getting my hopes up...
People assumed it was today because of an apple special event, forget about the event for a minute and it will just come when its ready. If they said october, it will come october, theres still a while to go yet ; )
Pretty annoyed that it wasn't released, considering they said October and this event was at the (almost) end of October. The new products were neat to see and all, but I'm not buying anything new for awhile and was really looking forward to the new streamlined iTunes.