New Logo critique required.

[Doctor Q]

That's very nice. It's sophisticated. I like the dots on the i's being on the line.

Perhaps you should kern the words so the g right-aligns with the s.

 

[qpawn]

How about this?

What about this?

 

[balamw]

That's very nice. It's sophisticated. I like the dots on the i's being on the line.

Perhaps you should kern the words so the g right-aligns with the s.

I like it and agree with Q. It's got nice balance and the b & p look like they're mirrorred around the midline. Much nicer than the earlier ones...

EDIT: I like gpawn's version better, more balance.

B

 

[Lau]

What about this?

That's really funny, just this minute I was playing around with it and was at this stage:



😀

 

[dogbone]

qpawn

I gotta admit I do like the clean look of that. But I'd really like to work a b or a b and p into it. So here's some more variations inpired by your one.

 

[dogbone]

I think this could be the one.

How about this. By removing the left hand outline the two right quadrants become a B and a P.

 

[Lau]

qpawn

I gotta admit I do like the clean look of that. But I'd really like to work a b or a b and p into it. So here's some more variations inpired by your one.

I don't think there's any point in having the CMYK bar as well as the CMYK registration mark — if the registration mark is coloured with CMYK segments, why have the bar as well? It just over-complicates the logo. The bar only serves a purpose when the registration mark is in black and white. However, I think it's better without the bar — why have two separate elements of a logo when it makes sense to combine them?

 

[ATD]

I think the new logos are much nicer. Just for the hell of it I did this in Maya.

 

[dogbone]

@Lau

Yes I was thinking the same thing, I just got hung up on having at least a 'b' there somewhere. I'm real excited about this latest one.

Thanks for all the great input everyone.

@ATD,

That's a great concept.

 

[Lau]

I think the new logos are much nicer. Just for the hell of it I did this in Maya.

I really like this. It just sums up the whole idea perfectly.

 

[decksnap]

I think the new logos are much nicer. Just for the hell of it I did this in Maya.

ooh that's great. Reproduction issues notwithstanding. Though I guess if they're a printer, they could manage it.

 

[ATD]

Reproduction issues notwithstanding. Though I guess if they're a printer, they could manage it.

LOL, That's funny.



Dogbone, if you want it, take it. It was all of 10 mins work. It does need a small fix at the bottom of the b.

 

[dogbone]

Dogbone, if you want it, take it. It was all of 10 mins work. It does need a small fix at the bottom of the b.

That's very generous of you and if it was for me, I'd definitely use it. But realistically, if you remember the client's original brief, I can't see him even thinking about anything as sophisticated as this 😉 this is a logo that should suit a very upmarket printer. My guy is a good technician but it's all hack work. I'll put it in the mix anyway and see what happens.

 

[Foxglove9]

I think the new logos are much nicer. Just for the hell of it I did this in Maya.

A little too literal for my tastes, but not bad.

I liked the direction of the other ideas way better. Though I think you should keep the weight of the fonts the same or make it graphically look a little less busy.

 

[dogbone]

A little too literal for my tastes, but not bad.

I liked the direction of the other ideas way better. Though I think you should keep the weight of the fonts the same or make it graphically look a little less busy.

Yes, I think the 'bennetts' is a little too heavy, but I don't have what I need in Futura. So I'll see if I can use a different font after I get an idea which direction the client wants to go.

I'm ashamed to say that I have been fiddling around a bit more. What do you think of this latest CMY version?

Also I've done a spectrum version just in case 😉

 

[ATD]

That's very generous of you and if it was for me, I'd definitely use it. But realistically, if you remember the client's original brief, I can't see him even thinking about anything as sophisticated as this 😉 this is a logo that should suit a very upmarket printer. My guy is a good technician but it's all hack work. I'll put it in the mix anyway and see what happens.

It would not be the first time I overlooked a creative brief 🙄 . No problem doing what you want with it.

 

[JRM PowerPod]

How about this. By removing the left hand outline the two right quadrants become a B and a P.

Thats a fairly decent effort in my opinion. A forum with free graphic design cool. You see i was designing one too and was just after an opinion

What do you think of this

 

[srobert]

Quick question. Will the Logo ever have to be used in black and white? How would it be treated in black and white? When I work on a logo, I always have a look at how it's doing in a worst case scenario. Does it still looks good when it's shrinked to 1" wide and in Black and white? (Newspaper ads and sponsors lists comes to mind) How about 1 inch wide on a black background? Can it be inverted? (White on black) Just some things to keep in mind. Keep on the good work.

 

[Foxglove9]

Quick question. Will the Logo ever have to be used in black and white? How would it be treated in black and white? When I work on a logo, I always have a look at how it's doing in a worst case scenario. Does it still looks good when it's shrinked to 1" wide and in Black and white? (Newspaper ads and sponsors lists comes to mind) How about 1 inch wide on a black background? Can it be inverted? (White on black) Just some things to keep in mind. Keep on the good work.

I always keep that in mind too when I make a logo, to me that's like basics. A good logo should be able to print Black and White (not grayscale) and a wide variety of sizes from a postage stamp to a poster. Good point.

 

[iMacZealot]

Made this very quickly.

At least it's a different rainbow.

 

[dogbone]

Final Logo

Unfortunately the client really wanted to use the original spectrum with some 'minor tweaks'. I begged, pleaded and cajoled for an ungodly length of time for him to at least consider my arguments.

I am preparing a mock up ad to place in the yellow pages for him to get some more opinions on. With this in mind I've done a bit of tweaking with the proportions.

First off I've changed the typeface to the best one out of my limited range of professional fonts. I'd welcome any opinions on this new face.

The bottom of the p and top of the b are equal to the outer reg target circle. The length of the lower stem of the p from where it joins the counter is equal to the length of the stem of the sylised p in the reg target. Finally I have lowered the dots in the 'i's' so that they are half circles.

 

[Doctor Q]

I like the dots on the line better than the dots overlapping but below the line. In lower resolutions it will be even more odd-looking to have the lots overlap the line but not be centered on it.

 

[dogbone]

Thanks Q, I believe you are right. I've altered it. (but not on the mock up below)

Here's a quick mock up (complete with muddy white) for the yellow pages. The type doesn't work to well at small sizes on a monitor. The ad is only 4 cm wide.