New Logos to share/critique

Discussion in 'Design and Graphics' started by jdl8422, Oct 16, 2008.

  1. jdl8422 macrumors 6502

    jdl8422

    Joined:
    Jul 5, 2006
    Location:
    Louisiana
    #1
    I have been noticing a few new "Logo Critique" threads on here, so I decided to post the last two I just did. The two logos are for two different companies that do the same thing, direct mail. The two brothers have their own company but use all the same printing and design facility. Don't ask me why because I havnt figured it out myself. Anyways here are the two logos. The Titan Direct logo is the final, the Red X Direct is still at the "pitch" phase. I had a harder time with the Red X Direct because I wanted to put it inline, but I didnt like having dXd, that seemed to draw some awkward attention. Let me know what you guys think. Thanks


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  2. wongulous macrumors 6502a

    Joined:
    Dec 7, 2002
    #2
    Fit-and-finish is great, but I'm not sure about them conceptually.

    Actually, I'm not sure about very much--including the saturation of iconic logos in the direct mail publishing field at all--perhaps iconic representations of direct mail are hackneyed... or perhaps they are so beyond the concept of those in the business that they are avoided altogether. Is your direct customer a b2b marketing company that already knows a lot about direct marketing stuff? This could all factor in to the final critique, and before I go and say that they are bland and arbitrary, without much iconic resonance, I would probably have to factor this in. Not all industries have the room for icons; FedEx has the hidden arrow denoting movement (conveying shipment, directness, speed, forwardness, future-looking, etc), but there are only 3 big third-party shippers. Maybe your industry has hundreds of competing companies and you must go abstract or even non-iconic to hope to get recognition? Just guessing here.

    The first one has, as I said, a lovely finish, and without the treatments, it does have good juxtaposition of typefaces, weight given to the brand and emphasis in caps given to the product suffix, and yet it's tied together by the angled ends of the "T" characters. But without the tagline, I don't know what TitanDirect is. To me it sounds like a new division of TigerDirect or something, but that's another example of a brand that I only have a clue about because of my existing relationship with them. More information about how much of their business is repeat business, how well they rate with potential new customers, and what their goal is with the new corporate identity (enhanced customer loyalty/confidence vs. attracting lots of new customers) would illustrate whether or not this is an effective approach. A small nitpick: the "i" bothers me with how close the body is with the upper part, but I enjoy the static distance between the left and top sides of the "i" character and the "T" character.. perhaps lop off some of the middle... because if the logo were any smaller it would look capital, and weird.

    Anyway, the second is a little busier (maybe it's the close tracking/linespace and the large whitespace on the inside of the type that makes it difficult to read.. artistically beautiful however), but it does at least have some pseudo-graphic communication with the speech bubble and the "x" variable differentiated by typeface to give probably the closest thing to an icon for this particular nature of business.

    Overall really good though, most of my ponderance is theoretical more than technical.
     
  3. a cat *miaow* macrumors regular

    Joined:
    Jun 12, 2007
    #3
    I'd agree with that. I'm not sure you've hit the market? What level of direct marketing is this because it could be way too high-brow.

    There isn't really any idea in there. There's two typefaces used together but neither one of them is telling me anything.

    You've got the ideas of direct / variation / personalization / targeting / publishing all to play with
     

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