They are. That's why USB 3.0 support won't be added to their chipset offerings until 2012, as to help stall it, and allow LP to gain traction (they do have control over an awful lot of systems made...).
yeah. have to agree with that but i think that intel is gonna lose with LP here. many manufacturers are already pushing USB3 ports in their mobos so intel can't do much about it. if intel wants LP to overtake usb 3. i have a suggestion. how about getting it to the market?