Um, a bunch of people had done that before Apple. The MP3 player existed well before Apple.
Read the comments when Apple announced it
https://forums.macrumors.com/threads/apples-new-thing-ipod.500/
I like this one the best:
"All that hype for an MP3 player? Break-thru digital device? The Reality Distiortion Field is starting to warp Steve's mind if he thinks for one second that this thing is gonna take off."