Its Begining....
Yup. Its begun.
My Dad used to say how in the future, the tv and computer would meld into one and that everyone would have a flat screen on their wall. He said this in the 80s before the internet and flat screens.
And its happening. Slowly but surely. Apple is moving in that direction big time. They nailed music...now its onto video. First the Front Row imacs, and video ipods...now rumours about the mac mini tv recorder and idisk on demand movies.
The technology is there...and will only get better. People thought no one would pay 99 cents a song...and look at itunes now. Video will be the same.
I remember when CDs came out and people said they missed all the big pull outs and space for liner notes that vinyl albums had. But CDs CRUSHED vinyl. Then when itunes/ipods came out...people said they'd miss all the space for liner notes of CDs. Ha!
I used to buy a CD a week. No longer. I still do on occassion...but nowhere near what I used to. I've made the transition to a purely digital music world. Same will happen with video.
But its interesting. I think Steve is TOTALLY right that music and video are different. Most people can listen to a song HUNDREDS of times, while watching their fav movie dozens...if that.
And yet...people DO love to collect video. I worked at a video store once, and people would come in like zombies and buy up the latest video collection of their favorite tv show, or movie or whatever. I don't know where you'd put it all...or ever have time to WATCH it all. I'm a filmmaker and I LOVE movies, but I never bought movies on VHS...and only a few films on DVD. I have a very small collection. Physical collections of movies are cumbersome and unrealistic.
Plus...you can listen to music anytime anywhere and while doing anything. Not so with movies. Its alot different. I think people want the ability to watch what they want when they want to. And if the price is right they will pay for that freedom.
I think apple will come up with a solution to the whole download/no download thing. Mobile video is not like mobile music...but people may want that freedom. Eventually it will happen. Maybe Apple will start off by building the media center aspect of a home unit and then expand from there. Video ipods are cool...but realistically...how many people will watch movies on a saturday night on them? A home media center with the ability to record tv and to order movies on demand sounds much more practical.
About laptops and watching wherever you go? Its nice to watch a DVD or video now and then on the road. But I don't want to carry around DVDS with me. I think having them on your HD is a great convenience. The whole internet thing will be resolved someday. Eventually there will be wireless internet access WHEREVER you go. But for now...its few and far between. So access to .mac while on the road may initially be difficult. I am sure apple will find a solution.
But whatever happens, I for one won't miss the music or video stores. I fully embrace a totally digital world. Being able to access what you want, when you want it is fantastic. I'm sure the big companies love the concept...even if the technology scares them. No overhead. Easy wireless distribution instead of ground transportation. And in a future of higher gas prices and oil shortages...thats not only economical...but good for the environment.
I just got a netflix account...and I think that its cool. Very convenient. Now imagine a digital version of that. Thats what apple wants...and that is just going to be amazing. To be able to download/or watch any movie any time from a virtual library. Pretty cool.
The whole downloadable/not downloadable issue is interesting. But it won't bug me at all if it starts off with just a rental strategy at first. It makes sense. Movies are more rentable. Music is more buyable.
My Dad was right. Its happening.
