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I'm still surprised there was no Product Red iPhone this year. First time they've skipped it since it was introduced.
Maybe to do with the change to pastel colours on the 15's? Or the new method of colouring the back glass vs the vinyl backing? Perhaps the required shade of red for this Product Red series is difficult to pull off on the new phones?
 
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so what! the first thing most people do is place their iPhone in a case: less slippery and fall protection
 
I've increasingly bought my iPhones in the spring to ensure I have the best color selection, iOS has worked out everything, etc. I bought my Gold 14PM last year around this time. Given the weak colors in both the 15/15 pro lines, little in terms of operational upgrades, and no new colors, I am holding on to the 14PM until at least September. Maybe I hold on until the iPhone 17, when the regular phones get always on and promotion.
 
Apple probably realized it’s not worth the effort to introduce a new mid-cycle color after they released the yellow iPhone 14 last year. Sales probably didn’t match their expectations. It’s even possible that Apple’s customer feedback showed that if you release a popular color mid-cycle, you might even anger some customers who would’ve liked to get that particular color when the iPhone model was first released instead of the color they had to settle for. Some people were irritated with the mid-cycle release of the green iPhone 13 Pro after they purchased another color a few months earlier. I think it’s best to release all of the colors planned for that particular model at the initial release.
 
Seems unlikely but still there is enough time left in this month for Apple to release it.
 
C'mon day glow ... to match my GT Pro Performer
gt-pro-performer-26-266303-1-11-1.png
 
Why this bizarre phrasing which, in numerous minor variations, is widespread, "increasingly unlikely"? Making the adverb (more or less positive) clash with the adjective (more or less negative). Why not "decreasingly likely"? Or, and I'm sure this is far too simple, "less likely"?

Time was, headline writers were desperately trying to shorten and simplify, not lengthen and mangle.
To add, I dislike the passive sentence structure. Who or what is looking? Is the iPhone looking at something? That doesn't make sense.

Also, I really hate how "looking" is becoming the catch-all verb to replace "to be." It shifts the focus to optics and feelings, rather than the reality. Is the story what it looks like, or what is actually happening? They could say "New Mid-Cycle iPhone 15 Color is Becoming Less Likely This Year." Or, comment on the delay compared to expectations based on prior-events.
 
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