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New NBC Logo . . . really?

MisterMe

macrumors G4
Jul 17, 2002
10,709
63
USA
http://insidetv.ew.com/2011/01/27/nbc-new-logo/

No matter what they paid for that, they got ripped off.
That can't have been a professional that designed it, can it?
The current NBC-Universal logo was a work in progress at the start. The logo released when GE purchased Universal from Vivendi-Universal was quite different from the logo in use today. I don't see the need to change the logo. If it does change it, then I hope that Comcast puts a few more resources into the job that would seem to be indicated by this first effort.
 
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iPhoneCollector

macrumors 6502a
Nov 30, 2010
669
0
Home
Apearently the maker got the bsof while painting the logo and thought "well i have to get this done whitin the deadline" and just draw this in MSpaint.
 
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Cursor

macrumors 6502
Jul 17, 2002
323
26
Not a big fan of that logo, if that's what it would be called. More like a college student's type treatment.

"I'm a peacock, you gotta let me fly!" Looks like they listened.
 
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citizenzen

macrumors 68000
Mar 22, 2010
1,546
11,785
The previous version looks like out-of-the-box Copperplate, while the new wordmark looks like an customized, updated take on that typeface, including the lowercase letters that Copperplate lacks. I definitely like the new mark better than the old one. And isn't it time to put the peacock to bed?
 
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Kwill

macrumors 68000
Mar 10, 2003
1,595
1
NBC Universal’s chief executive Steve Burke told employees on Thursday that the old logo “seemed kind of busy.”

Well, they could have just removed the ellipse if they wanted to simplify, not all traces of graphics. This is what can happen when blue suits take over design decisions.
 
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184550

Guest
May 8, 2008
1,980
2
Kind of reminds me of the Sony Pictures Classic logo, and not in a good way.

Perhaps '30 Rock' will have some fun with this change as well. :p

 
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jbyun04

macrumors 6502a
Aug 31, 2008
551
54
Canada
NBC has it's own custom font for their logo.
Corporate Branding is just a whole 'nother beast.. lots of money but not always the best looking. That's what happens when you deal with a board.

Gonna miss that peacock, I actually liked it
 
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MisterMe

macrumors G4
Jul 17, 2002
10,709
63
USA
The previous version looks like out-of-the-box Copperplate, while the new wordmark looks like an customized, updated take on that typeface, including the lowercase letters that Copperplate lacks. I definitely like the new mark better than the old one. And isn't it time to put the peacock to bed?
One thing that you need to understand is that the new logo is not the new logo for NBC. It is the new logo for NBCUniversal, which is a multi-national media corporation that includes NBC. Compared to the old logo, the new logo has several missing features: the NBC peacock, the Universal circle (globe), the space between "NBC" and "UNIVERSAL," and creative thought invested in its design.

The new NBCUniversal includes most of if not all of the media/entertainment properties of Comcast and the old NBC Universal. All properties that had the peacock as part of their logos retain the peacock. Only the new NBCUniversal logo has been stripped of its colorfully plumed bird.

You may view the new logo here.
 
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jaw04005

macrumors 601
Aug 19, 2003
4,370
16
AR
I'm just glad they got rid of Zucker. Maybe Comcast will get someone in there that can get a long with technology companies like Apple.

How the producer of the Today Show became the CEO of one of the largest media conglomerates in the world I'll never know.
 
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MisterMe

macrumors G4
Jul 17, 2002
10,709
63
USA
...

I'm just so happy to see them move away from Copperplate.

...
As far as I can tell, the new typeface is very similar to the old typeface with lowercase characters added. I would call it lots of things, but I would not call the new typeface an improvement.
 
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sittnick

macrumors member
Jan 9, 2008
82
34
It wouldn't be the first time ...

NBC has gotten ripped off on a logo.

Remember this from the '70's?

 
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MisterMe

macrumors G4
Jul 17, 2002
10,709
63
USA
NBC has gotten ripped off on a logo.

Remember this from the '70's?

...
Yes, I remember. NBC's current logo has not changed since 1986 making it 25 years old. That makes it older than the original peacock when it was replaced by the Nebraska Public Television "N" in 1975. What is your point?
 
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sittnick

macrumors member
Jan 9, 2008
82
34
NBC Logo changes

I thought the point would be self-evident.

The Nebraska "N" was poorly received and swiftly diminished. It is to this day considered one of the all-time foul-ups in logo changes.

You stated that the current logo lasted longer than the original peacock. That may well be, but iconic companies do better if the changes aren't such a radical departure. The basic thrust of the CBS "eye" has been with us for over 50 years. The ABC ball is virtually unchanged over the decades.

Even though the '70s was an era of ill-advised logo changes, it should have been seen that the red/blue etch-a-sketch N would not age well.

While the new logo may be less anchored in an era, it does nothing to make a distinctive emblem for a company that ought to have one, the way that the GE meatball, Chevy bowtie or the Ford oval do for their respective companies.
 
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jmacleodpc19

macrumors newbie
Oct 8, 2007
18
0
It's not the new NBC logo.

It's the logo for their parent company, NBCUniversal.

I know it's fun for everyone to play Art Director (because we know you can do it better) but critique it for what it is.
 
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MisterMe

macrumors G4
Jul 17, 2002
10,709
63
USA
...

The Nebraska "N" was poorly received and swiftly diminished. It is to this day considered one of the all-time foul-ups in logo changes.

You stated that the current logo lasted longer than the original peacock. ...
You are rambling. The Nebraska N was an embarrassment because it was virtually identical to the Nebraska Public Television logo. After spending millions to develop its new logo, NBC then had to spend millions more to acquire the rights from Nebraska Public Television. However, the Nebraska N lasted as whole or part of NBC's logo for eleven years. That is hardly a sudden withdrawal.

The current NBC logo is 25 years old and going strong. Comcast has changed the NBCUniversal logo, not the NBC network logo. NBCUniversal is the holding company that owns the NBC network; it is not the NBC network. Do you understand the difference?
 
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MisterMe

macrumors G4
Jul 17, 2002
10,709
63
USA
Heck, I remember this as the logo
Yes. The single-stroke NBC logo was contemporaneous with the original NBC peacock. This logo was used on NBC equipment. It also ran after each NBC program. The original peacock was not so much a logo as it was an opening for NBC color programming. It was accompanied by the voiceover declaring: "The following program is brought to you in living color on NBC." For those too young to remember, until the mid-1960s only NBC had color programming among the three TV networks. CBS and ABC did not broadcast in color on a regular basis until 1966, IIRC. The NBC peacock was a really big deal even though it was not the logo. It meant that you were about to see a show being broadcast in color.

With the 1975 introduction of the Nebraska N, NBC retired both the peacock and the single-stroke NBC. By then, color was universal. Therefore, the Nebraska N never played the same role as the peacock.
 
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sittnick

macrumors member
Jan 9, 2008
82
34
The '70's "N"

The Nebraska N was an embarrassment because it was virtually identical to the Nebraska Public Television logo. After spending millions to develop its new logo, NBC then had to spend millions more to acquire the rights from Nebraska Public Television. However, the Nebraska N lasted as whole or part of NBC's logo for eleven years. That is hardly a sudden withdrawal.

Are you kidding? It was a laughing stock, and the Nebraska story was a mere side line, almost as small as what Apple had to pay for the use of the term iPhone, which was already used by Infogear (in a very slight variation) or some such company.

Were you of age at the time? Everyone from art critics and local station affiliates to regular broadcast TV watchers thought it was obscure. I assume that you were old enough to remember the unhappy introduction, and like many read the local papers, the wire services, TV Guide magazine, etc. Only other TV networks stayed out of the fray.

Moreover, while NBC felt they had to stick with it for some time, you can see from my earlier post that the N was already in the background of a newly stylized peacock only FOUR years later. Even before then, it was shrunk and stuck in a corner. Saying it lasted 11 years is like saying New Formula Coke lasted 11 years.
 
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citizenzen

macrumors 68000
Mar 22, 2010
1,546
11,785
Saying it lasted 11 years is like saying New Formula Coke lasted 11 years.

I'm 50 and definitely remember the unfortunate rollout of the NBC logo, though I don't recall how long NBC continued to use it.

They may have made it smaller... they may have paired it with a peacock... but if it lasted (in some respect) for 11 years, then it lasted 11 years.
 
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