The current NBC-Universal logo was a work in progress at the start. The logo released when GE purchased Universal from Vivendi-Universal was quite different from the logo in use today. I don't see the need to change the logo. If it does change it, then I hope that Comcast puts a few more resources into the job that would seem to be indicated by this first effort.
NBC Universals chief executive Steve Burke told employees on Thursday that the old logo seemed kind of busy.
One thing that you need to understand is that the new logo is not the new logo for NBC. It is the new logo for NBCUniversal, which is a multi-national media corporation that includes NBC. Compared to the old logo, the new logo has several missing features: the NBC peacock, the Universal circle (globe), the space between "NBC" and "UNIVERSAL," and creative thought invested in its design.The previous version looks like out-of-the-box Copperplate, while the new wordmark looks like an customized, updated take on that typeface, including the lowercase letters that Copperplate lacks. I definitely like the new mark better than the old one. And isn't it time to put the peacock to bed?
Yes, I remember. NBC's current logo has not changed since 1986 making it 25 years old. That makes it older than the original peacock when it was replaced by the Nebraska Public Television "N" in 1975. What is your point?NBC has gotten ripped off on a logo.
Remember this from the '70's?
You are rambling. The Nebraska N was an embarrassment because it was virtually identical to the Nebraska Public Television logo. After spending millions to develop its new logo, NBC then had to spend millions more to acquire the rights from Nebraska Public Television. However, the Nebraska N lasted as whole or part of NBC's logo for eleven years. That is hardly a sudden withdrawal....
The Nebraska "N" was poorly received and swiftly diminished. It is to this day considered one of the all-time foul-ups in logo changes.
You stated that the current logo lasted longer than the original peacock. ...
Yes. The single-stroke NBC logo was contemporaneous with the original NBC peacock. This logo was used on NBC equipment. It also ran after each NBC program. The original peacock was not so much a logo as it was an opening for NBC color programming. It was accompanied by the voiceover declaring: "The following program is brought to you in living color on NBC." For those too young to remember, until the mid-1960s only NBC had color programming among the three TV networks. CBS and ABC did not broadcast in color on a regular basis until 1966, IIRC. The NBC peacock was a really big deal even though it was not the logo. It meant that you were about to see a show being broadcast in color.Heck, I remember this as the logo
The Nebraska N was an embarrassment because it was virtually identical to the Nebraska Public Television logo. After spending millions to develop its new logo, NBC then had to spend millions more to acquire the rights from Nebraska Public Television. However, the Nebraska N lasted as whole or part of NBC's logo for eleven years. That is hardly a sudden withdrawal.
Saying it lasted 11 years is like saying New Formula Coke lasted 11 years.