I see it on Engadget on every single page there, as well as some pages of PC Magazine. It's a two-piece ad, with a banner on top that has an old fashioned light-bulbs-on-wood sign with a cord coming off the end that starts off with all the bulbs off reading "DON'T GIVE UP ON VISTA", and a second piece on the right hand side of the page lower, with PC holding a big red button connected to the cord (running toward the top banner, obviously,) and they talk about how people shouldn't give up on Vista; PC hits the button, and just the words "GIVE UP" light up. Then he hits it again, and "ON VISTA" also lights up. Then they go back and forth about the sign, PC hitting the button repeatedly, and "DON'T" never lights up, although the other words flick on and off at various intervals. edit: attached a screenshot of the ad. Yes, I'm reading a PC Mag article about an early-touted Windows Vista feature that isn't really available yet. Ah, the irony.