Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

New Powerbeats Pro Ad Highlights Battery Life During Lengthy Icelandic Relay Race

MacRumors

macrumors bot
Original poster
Apr 12, 2001
51,005
12,545



Apple this week released a new ad for the Powerbeats Pro, which launched in May in the United States in Canada. The new commercial spotlights the accessory by showing how seven runners from the Paris Running Club joined a 280km relay in Iceland.

Called the "Zero Dark Project," the ad explains how each runner used the Powerbeats Pro to stay motivated through music during the lengthy relay race.

In the wilderness of Iceland, 7 runners from Paris Running Club undertook a relay like no other. Fueled by the new Powerbeats Pro, with up to 9 hours of listening time (24 hours with charging case), they faced a daunting 280km to chase a sun that wouldn't set for days. A daring challenge that changed their lives forever. This is the Zero Dark Project.
Powerbeats Pro are Apple's first totally wireless Beats earphones, equipped with the same H1 chip as the second-generation AirPods for hands-free "Hey Siri" and faster connection speeds between the iPhone, Apple Watch, and other devices.

The Powerbeats Pro feature adjustable, secure-fit ear hooks and earbud tips with four size options. Powerbeats Pro are priced at $249.95 in the United States and $329.95 in Canada. As of now you can only get the accessory in Black, while Ivory, Moss, and Navy colors will be available later this year.

Article Link: New Powerbeats Pro Ad Highlights Battery Life During Lengthy Icelandic Relay Race
 

radiology

Suspended
Feb 11, 2014
377
1,389
Westlake, OH
Love mine. I bit uncomfortable, but just a bit. Could be a bit softer but other than that it’s fantastic. By fair the best buds.
 
Comment

techno-Zen

macrumors 65816
Apr 27, 2015
1,355
1,648
Gilbert, AZ
The case is huge but what can you do? My perfect earbud is airpod technology in a BeatsX form factor. I don't really need the ear hook.
 
Comment

markaceto

macrumors 6502
Jun 8, 2017
456
554
Reality: they cast a handful of French Instagram influencers to run a combined distance of 1km
 
Comment

iPhysicist

macrumors 65816
Nov 9, 2009
1,335
977
Dresden
Did they miss a 0? 280km divided by 7 is 40km each. So it’s a little shy of marathon distance per runner. Do it for money ok. But I can not imagine that they took the (costly) trip only to run 40k each. At least not for a runners club.
 
Comment

acorntoy

macrumors 68000
May 25, 2010
1,617
1,666
Did they miss a 0? 280km divided by 7 is 40km each. So it’s a little shy of marathon distance per runner. Do it for money ok. But I can not imagine that they took the (costly) trip only to run 40k each. At least not for a runners club.

Plenty of people travel all over the world for marathons at a high cost, you always see remarkable stories about people who came from the middle of nowhere to compete, why does it not make sense that these people would do it mostly likely being funded by Apple?
 
Comment

markaceto

macrumors 6502
Jun 8, 2017
456
554
Did they miss a 0? 280km divided by 7 is 40km each. So it’s a little shy of marathon distance per runner. Do it for money ok. But I can not imagine that they took the (costly) trip only to run 40k each. At least not for a runners club.

I highly doubt the authenticy of this advertisement. It's a TV spot with models/actors/influencers/whatever that just stepped out of HMU (hair and makeup) for the shots of only them running at a perfectly breezy and delightful pace. The narrative structure and subtitles are also heavily "inspired" by numerous cycling videos I've seen featured on The Radavist blog.
 
Comment

294307

Cancelled
Mar 19, 2009
567
314
MacRumors said:
which launched in May in the United States in Canada

Hold up. United States is in Canada?! I knew it!

You might want to fix that, Mitchel.
 
Comment

manu chao

macrumors 604
Jul 30, 2003
6,932
2,815
The case is huge but what can you do? My perfect earbud is airpod technology in a BeatsX form factor. I don't really need the ear hook.
The Beats X already have Airpod technology (W1 chip). What it lacks is sweat resistance, mine failed 3x over a 13 month period.
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.