Don't all the goodies in CTU get Macs while double agents use Dells? It baffled me why Jack Bauer never noticed...
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New Report Looks Into Apple's Growing Promotional Presence Within Popular TV Shows
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Most obnoxious product placement was always Mindy Project:
"Let's use my Microsoft Surface to look up the website"
"Use my Sprint phone--I have an unlimited data plan"
Yikes
"Let's use my Microsoft Surface to look up the website"
"Use my Sprint phone--I have an unlimited data plan"
Yikes
Elle's orange iBook in Legally Blonde is the one that did it for me. I'm pretty sure that movie is the first time I ever obsessed over an Apple product.
Did you watch Jessica Jones season 2? For 99% she uses iPhone there. But during the calls, the screen stays on all the time... it is so painful to watch, as it looks like a phone with a broken proximity sensor (although probably in reality she does not make a call at all, but rather uses some kind of app or simple picture simulating the phone during the call)
Also noticed a lot of product placement in Jessica Jones season 2. Jessica and pretty much all the main characters use iPhones (I guess they are iPhone 7). However, on the laptop department, they showed a wide variety of devices. Jessica used a Dell laptop while the other guy that works with her used a MacBook, and many other characters in the show used Surface devices (I spotted a Surface Book and a Surface Pro 4).
True, though over the past few decades most media has transformed from entertainment platforms supported by ads into ad delivery systems with incidental entertainment.
Heh, I love that picture. It’s like Where’s Wally but with a Windows user — so you don’t care if you find them and wish they stayed hidden a little longer
Then there are the TV shows that still use Windows phones. Publicity for devices that are obsolete.
Still they provide a useful historical reference.
This entire article is ridiculous... Pepsi, Coke, beer companies.... Every popular brand in the world uses product placement and celebrities to push their products. Lexus used Black Panther. Acura uses the Avengers. Why are people wondering if Apple does it? LMAO.
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It's because the show didn't pay Apple to use the copy written logo.
Apple's marketing departments and hardware margins do not share a single thing in common. Different budgets, timetables and priorities.
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Most companies change their logos every 5-10 years like clockwork. Apple did it.
Besides, Apple has a nice, long run with the glowing Apple on laptops so it was time to move on before it became the running joke in every TV show and movie. The only thing more important to Apple than free publicity is being at the forefront of the latest marketing trends. They did themselves a favor.
"I'll track the killer's IP address by building a GUI in Visual Basic."
Their Microsoft product placement is ridiculous. But as I remember they are open about it in the credits. I think one of the benefits of Apples iconic designs is that they are easily spotted and are more easily incorporated into a show without being overtly unsubtle.
Product placement isn't new for Apple either. Apple were all over Captain America The Winter Soldier amongst many other popular movies (I happen to know that one because I've watched it a ridiculous amount of times
This is why I don’t watch American big studio Hollywood films. I can’t remember the last one I saw. All about money and nothing else. Money for the studios and they’re happy to sell out the films in any way they can for money. You can always tell when it’s a paid vs non-paid placement because the paid ones have close ups that show branding significantly large on the screen or otherwise focus on it longer or in a way that doesn’t fit naturally with the flow of the scene. I only ever see this in American Hollywood films.
Very rarely there might be a big budget film that doesn’t sell out, like Lord of the Rings or Mad Max Fury Road, but they were New Zealand and Australian films respectively in virtually every other way apart from Hollywood financing, so I don’t know if they count.
I block ads and avoid advertising religiously (I don’t watch commercial TV or listen to commercial radio either) so why would I willing pay and sit through something that is itself a giant ad?
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Not only that, but I remember in the show 24, the the good guys used Macs and the bad guys used PC’s. As it should be. Lol.
LOTR and Fury Road were Hollywood Money. It would be a bit odd if Frodo cracked a can of Pepsi Max though. So not good examples.
On Pepsi Max (or was it Pepsi Free?)it all started with Back to the Future and Pepsi sponsorship. Think of the scene when he wakes up late. How does that can be used with the logo fully exposed all the time? It was quite controversial when the film was released.
Disclosure: This comment was not sponsored by sugar loaded beverages companies.
No one can forget Carrie Bradshaw from Sex and the City starting and ending almost every episode by typing on a PowerBook.
Even for a cable show... that's a lot of exposure.
Did Apple pay for that? I'm not familiar with product placement deals.
Even for a cable show... that's a lot of exposure.
Did Apple pay for that? I'm not familiar with product placement deals.
"Becoming" a cultural icon? They ARE a cultural icon. From the first Mac Classic appealing to creative professionals/artists to white EarPods on the first iPods, they have been a cultural icon for years. Apple has always been smart about product placement in TV and movies, from the desk of Seinfeld to saving the world in Independence Day. Nothing new.
My father worked in the film industry and would always see if he could get Apple product placement so he could get deals/free gear.
It is kinda crazy they got rid of the glowing Apple on laptops tho. Seeing your favorite celebrity on a show or music artist on stage with a big glowing Apple is pretty influential. On the flip side it was also annoying to see the circle or glow through the screen.
Who cares? How many times it actually bothered you. I think in my case maybe 4-5 times over the years. Thats nothing as compared to the beauty of that glow
I’ll repeat: It’s not coming back. The issue got worse as display assemblies got thinner, and they’re not going to make the display assembly thicker for an aesthetic feature. Function defines form—they used to be able to get away with it, and now they can’t anymore. It’s not coming back.
Shows don’t generally pay, they get paid for product placement. If they don’t have clearance to show a trademark or logo they cover it up.
it's usually the opposite with product placement. Shows will cover up brands and logos for products they want to use in show, but don't pay them to advertise.
if you're running a version of NCIS, and you need "Generic Laptop v4.0", and it so happens to be a Mac. But Apple gives you zero money to advertise, why give them free advertising? Apple won't care that their products are being shown (they have said in the past that they encourage it as free advertising if used in a positive manner). For example, there was an episode of "Modern Family" surrounding the iPad. Apple did NOT pay for that. it was the shows creative direction that they wanted to showcase it. Apple did not care as it was essentially free advertsing.
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must be a slow newsday though. this article is basically repeating the things we've known since the 80's. Getting your product in a TV show seen by millions is good advertising.
I've often wondered why,
a. Apple would loan stuff if they were going to disguise it, or
b. Why the props team would buy Apple stuff rather than cheaper gear if they didn't want to advertise Apple stuff?